Positioning and sales proposition analysis

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From the very first contact with a business, a potential client should understand what kind of company it is, what needs it can cover and what pains it can relieve. This is an ideal situation. In practice, we often have clients who have no positioning. They do not differentiate themselves from competitors, do not talk about their USP, or their USP is not unique at all: like fast delivery, high quality, experienced specialists.

As part of the analysis of positioning and sales proposition, we draw the following conclusions:

Are the company's competitive advantages reflected on the website?
what arguments are given to poland consumer email list confirm the USP (ideally, these are figures, certificates, GOSTs, customer reviews);
Do the USPs meet the needs of the audience?
whether the USP is really advantageous compared to the trade offers of competitors, etc.


Analysis of site mechanics and elements that affect conversion
A website is a sales tool. It should bring visitors and help them become buyers. If there is no contact phone number or you have to sift through all the pages to find it, that's bad. It's bad if you have to fill in a dozen and a half fields to order through a form on the website. If the website is not good enough from the search engine's point of view, that's also bad, because the client simply won't find you in the depths of the search results.

As part of the analysis of mechanics and conversion elements, we evaluate usability and commercial ranking factors. We look to see if there is information about payment methods, discounts and promotions, reviews, a contact section, a site search, filters in the catalog, etc. We determine how competently all this is implemented.

As a result, we can draw the following conclusions:

Is the website convenient for making an order here and now?
how well it is set up for sales;
how it is better/worse than its competitors, and what to do about it.