Objectives and project content of the exhibition
Posted: Tue Jan 28, 2025 9:59 am
And mass advertising had a major influence on consumer decision-making. However, nowadays, customers can freely obtain information from a variety of channels, such as websites and social media. Because consumers are constantly exposed to a large amount of information, even if they are interested in or have a need for something, they may be distracted by something they happen to see during the information gathering process. In other words, the process that customers go through from awareness to purchase is no longer linear as in the past, but has become more complex.
Because the marketing funnel is a concept from chile telegram database before purchasing behavior became more diverse, some say it "doesn't fit the modern era." [Reason 2] Customer values have also diversified In addition to customer behavior, values are also becoming more diverse. Customer values have also diversified due to the spread of the Internet and changes in social conditions and lifestyles. For example, while in the past, there was a tendency to place importance on the quality and price of products and services, in recent years, more and more people are placing importance on "customer experience.
" A marketing funnel is a uniform diagram of the purchasing process without considering the customer's attributes, behavior, psychology, etc. For this reason, some people believe that a marketing funnel alone cannot meet the diverse needs and values of customers, and therefore "may not satisfy customer desires." [Reason 3] It is difficult to reflect customer experience and satisfaction In addition to consumer behavior and values, business models themselves are becoming more diverse. As phrases such as "from ownership to usage" and "from consumption of things to consumption of experiences" indicate, the number of consumers who do not desire to "own things" has increased.
Because the marketing funnel is a concept from chile telegram database before purchasing behavior became more diverse, some say it "doesn't fit the modern era." [Reason 2] Customer values have also diversified In addition to customer behavior, values are also becoming more diverse. Customer values have also diversified due to the spread of the Internet and changes in social conditions and lifestyles. For example, while in the past, there was a tendency to place importance on the quality and price of products and services, in recent years, more and more people are placing importance on "customer experience.
" A marketing funnel is a uniform diagram of the purchasing process without considering the customer's attributes, behavior, psychology, etc. For this reason, some people believe that a marketing funnel alone cannot meet the diverse needs and values of customers, and therefore "may not satisfy customer desires." [Reason 3] It is difficult to reflect customer experience and satisfaction In addition to consumer behavior and values, business models themselves are becoming more diverse. As phrases such as "from ownership to usage" and "from consumption of things to consumption of experiences" indicate, the number of consumers who do not desire to "own things" has increased.