OMO is a new marketing concept that integrates "online and offline"
Posted: Tue Jan 28, 2025 9:03 am
Implementing a CRM strategy requires the use of various information about customers. For this reason, an increasing number of companies are using "CRM systems" that can manage customer data on IT systems to develop marketing strategies. For information on how to proceed with specific CRM strategies using customer information, please also refer to the blog article " How to proceed with CRM strategies? Recommended specific measures and key points for success explained with examples! ". Meanwhile, e-commerce sites manage customers using digital data, making them a perfect match for IT systems.
Reasons and background behind CRM gaining attention in ukraine telegram database the EC and mail order industry CRM has become increasingly important for e-commerce and mail-order companies, and the reason behind this is the diversification of consumer lifestyles and needs. Until now, consumers obtained information from mass media such as television, newspapers, and magazines. However, with the spread of the Internet, consumers can now access large amounts of information from websites and social media. In other words, consumers can now access the information they need, when they need it.
As a result, consumer lifestyles and needs are becoming more diverse and fragmented. For example, people choose products by referring to reviews posted on blogs and social media, or look up information when they want something. This means that it is difficult for companies to approach consumers effectively even if they use uniform marketing as they have done in the past. For these reasons, the EC and mail order industry also needs a marketing strategy that provides customers with the information they need when they need it.
Reasons and background behind CRM gaining attention in ukraine telegram database the EC and mail order industry CRM has become increasingly important for e-commerce and mail-order companies, and the reason behind this is the diversification of consumer lifestyles and needs. Until now, consumers obtained information from mass media such as television, newspapers, and magazines. However, with the spread of the Internet, consumers can now access large amounts of information from websites and social media. In other words, consumers can now access the information they need, when they need it.
As a result, consumer lifestyles and needs are becoming more diverse and fragmented. For example, people choose products by referring to reviews posted on blogs and social media, or look up information when they want something. This means that it is difficult for companies to approach consumers effectively even if they use uniform marketing as they have done in the past. For these reasons, the EC and mail order industry also needs a marketing strategy that provides customers with the information they need when they need it.