Before you start coming up with a thousand and one ways to increase website traffic, it’s important to understand what went wrong and fix those factors. A good way to get to the root of the problem is to do a root cause analysis .
Once you get to the root cause(s), neutralize them using the SEO basics we’ve covered below. Have you discovered that you’ve lost important backlinks and your Google ranking has suffered? Contact your webmasters to get them back. Did your last Google Ads campaign fail because it didn’t hit the pain point? Improve your persona. And so on.
Then, you have the green light to implement the following tactics and strategies to generate website visits, returning to the basics of SEO.
Content creation
Content is the fuel of Inbound Marketing , and the main way to generate visits at a low cost. It is with content that you can attract your target audience, whether they are searching on Google, browsing a social network or even on a website that has shared your content.
For content to work, it is essential to know your persona well. Only then will you be able to write about what they are looking for, their needs, challenges or doubts. Without knowing your persona, you can produce a lot of content that may attract traffic – but it will not be the right audience and will not bring results. If you are constantly attracting the wrong audience, Google will detect signs of disinterest and penalize you in the rankings.
Other factors that determine the success of content:
Regularity in publications
Distribution of content on social media or via email marketing
Paid promotions
Pillar content
“Pillar” or “cornerstone” content aims to make the website an authority on a given topic in the eyes of potential customers and also search engines.
It’s simpler than it sounds and only involves two steps. We know that long articles (> 1500 words) are given special prominence in search engines. By this logic, it makes sense to write long articles for the keywords that are most important to your business.
The second step is to create smaller, complementary articles with internal links to the long article. This structure tells search engines that it is a reference content and promotes it in the rankings. From the user's point of view, it will help them get all the information on a topic.
Transform the content
Do you have an article that generates a lot of traffic saudi arabia companies email list and engagement? A video that gets a lot of views? A social media post that has become popular? Capitalize on these topics by transforming them into other forms of content.
A popular article can become a video or the subject of a webinar, for example. A video can become a blog or an ebook for lead generation. A post that only appeared on social media can become a pillar content and so on.
Historical optimization
Still on the subject of content (it’s really important), your old articles should be improved and updated, especially those that receive regular visits. They can be expanded and transformed into pillar content, you can update them with more recent data, add internal links to new articles, create graphics and/or videos to increase engagement. Creativity is the limit!
Quality Backlinks
Nothing is as important for search engine rankings as quality backlinks, because they increase the authority of your domain. But it’s not just about rankings. Of course, every website has its own audience and can become excellent sources of traffic.