Seasonality: success lies in planning
Posted: Tue Jan 28, 2025 9:02 am
What time of year do you sell the most? And the least? When are the periods when your company makes the most profit? Do some of your products sell more at certain times of the year, while others don't? This is called seasonality, and you can and should use it to your advantage.
Seasonality is characterized by fluctuations in demand for a given product or service at different times of the year. These fluctuations are due to several factors: climate (seasons), holidays such as Mother's Day, Christmas, dates that tend to have an increase in sales volume, events such as the Olympics, Black Friday and can also be influenced by climate crises, such as periods of drought.
To illustrate how seasonality influences your revenue, let's take the case of a beachwear e-commerce as an example. It seems obvious to settle for poor sales during the winter, right? Wrong! Through planning, it is possible to ensure good revenue even during low periods.
Therefore, companies that have very pronounced seasonality need much more effective management and planning than companies that are less affected by seasonality. This will be reflected not only in marketing, but in the business as a whole.
So, if you have a product or service that you consider egypt whatsapp data seasonal, planning can ensure the success of your business all year round. And even if that’s not your case, why not take advantage of seasonal dates?
Identify the seasonality of your business
To create a consistent plan, find out the seasonal periods of your business and define your tactics based on well-defined dates. This way, you will be able to anticipate and create strategies that are consistent with each period and well-structured campaigns.
To do this, there are tools like Google Trends that can help you track and analyze trends and seasonality in your market. This tool allows you to check the search volume for a term in a given period or location.
Above all, by knowing the seasonality of your business, you will be able to generate rich content for your audience and outline strategies to rank your business on Google through SEO strategies.
By now, you must have understood that knowing market trends is vital for anyone who wants to become relevant in the digital world, in addition to being a competitive advantage. Only consistent planning can guarantee the success of your business.
Defining strategies
This way, you can define strategies to serve your audience during seasonal periods, such as specific dates within your business, but also to face periods of low demand. Whether through well-integrated remarketing techniques , email marketing, promotions – whatever proves most effective.
Now that you know the importance of planning and how it can help your company grow, it’s time to put it into practice. To help you think about each date and how your business can benefit from each one, Goo Resultados has created a material that can help you ensure success this year!
In this material, we have listed several relevant dates. It is important that you carefully evaluate which ones really make sense within your segment and which ones actually have the potential to drive sales. If you sell online (and if you don't sell yet, what are you waiting for?), we have added some highlights for dates that are highly relevant for online stores.
So, let's go! Just click on the banner below. After registering and downloading the material, meet with your team and evaluate what is relevant for your company. After defining the dates that will be worked on, think about the actions that could be taken and set a deadline for everything to be decided and approved.
Seasonality is characterized by fluctuations in demand for a given product or service at different times of the year. These fluctuations are due to several factors: climate (seasons), holidays such as Mother's Day, Christmas, dates that tend to have an increase in sales volume, events such as the Olympics, Black Friday and can also be influenced by climate crises, such as periods of drought.
To illustrate how seasonality influences your revenue, let's take the case of a beachwear e-commerce as an example. It seems obvious to settle for poor sales during the winter, right? Wrong! Through planning, it is possible to ensure good revenue even during low periods.
Therefore, companies that have very pronounced seasonality need much more effective management and planning than companies that are less affected by seasonality. This will be reflected not only in marketing, but in the business as a whole.
So, if you have a product or service that you consider egypt whatsapp data seasonal, planning can ensure the success of your business all year round. And even if that’s not your case, why not take advantage of seasonal dates?
Identify the seasonality of your business
To create a consistent plan, find out the seasonal periods of your business and define your tactics based on well-defined dates. This way, you will be able to anticipate and create strategies that are consistent with each period and well-structured campaigns.
To do this, there are tools like Google Trends that can help you track and analyze trends and seasonality in your market. This tool allows you to check the search volume for a term in a given period or location.
Above all, by knowing the seasonality of your business, you will be able to generate rich content for your audience and outline strategies to rank your business on Google through SEO strategies.
By now, you must have understood that knowing market trends is vital for anyone who wants to become relevant in the digital world, in addition to being a competitive advantage. Only consistent planning can guarantee the success of your business.
Defining strategies
This way, you can define strategies to serve your audience during seasonal periods, such as specific dates within your business, but also to face periods of low demand. Whether through well-integrated remarketing techniques , email marketing, promotions – whatever proves most effective.
Now that you know the importance of planning and how it can help your company grow, it’s time to put it into practice. To help you think about each date and how your business can benefit from each one, Goo Resultados has created a material that can help you ensure success this year!
In this material, we have listed several relevant dates. It is important that you carefully evaluate which ones really make sense within your segment and which ones actually have the potential to drive sales. If you sell online (and if you don't sell yet, what are you waiting for?), we have added some highlights for dates that are highly relevant for online stores.
So, let's go! Just click on the banner below. After registering and downloading the material, meet with your team and evaluate what is relevant for your company. After defining the dates that will be worked on, think about the actions that could be taken and set a deadline for everything to be decided and approved.