Why is SEO a process and not a one-time service?
Posted: Sun Dec 22, 2024 8:12 am
Many times during conversations with potential clients I received questions about the possibility of a one-time SEO of their website. With a smile I explained that such a service is of course possible (just like a one-time visit to the gym or swimming pool), but its effects will most likely be negligible. If you are asking yourself: "Actually, why does a one-time SEO not make sense?", then this article is for you!
The article answers the questions:
What factors influence the positioning effect?
What do on-site and off-site activities involve during positioning?
When will the effects of positioning be visible?
Contents:
What influences a page's position in search results?
What does the website positioning process consist of?
A few words about the competition
SEO is a marathon!
What influences a page's position in search results?
To move on to the discussion on the possibility of one-time positioning of a website , I will start with the basics, i.e. what factors determine the shape of the SERP (Search Engine Results Page)?
Search engine algorithms — Google ranks individual pages based on uk email lists algorithms, which are also updated on an ongoing basis. Between 2019 and 2022, we had at least 15 significant updates;
Ranking factors - Google algorithms are made up of ranking factors. According to Joshua Hardwick, Head of Content at Ahrefs, there are around 200 of them, while Avinash Kaushik, author of the acclaimed kaushik.net blog and Google Evangelist, believes that the number of ranking factors exceeds 1,000;
Your website – the way it was coded, how fast it works, how it responds to user intent or content, and even things like age and previous domain history. We can also assign off-site factors to this point, i.e. linking to your site from external sites;
Activities (on-site and off-site) of competing companies.
In the following part of the text we will discuss in detail the process of website positioning , but already at this stage it is clear that due to the complexity of the Google algorithm, a one-time adjustment of the website to its requirements is not possible.
Even if you carefully analyze the ranking factors and prepare a website perfectly tailored to them, it may turn out that one algorithm update will irreversibly change the rules of the game to which you will have to adapt.
What does the website positioning process consist of?
The website positioning process consists of on-site and off-site activities.
On-site SEO activities
On-site activities primarily include work related to the technical optimization of the website code and the content placed on it.
The article answers the questions:
What factors influence the positioning effect?
What do on-site and off-site activities involve during positioning?
When will the effects of positioning be visible?
Contents:
What influences a page's position in search results?
What does the website positioning process consist of?
A few words about the competition
SEO is a marathon!
What influences a page's position in search results?
To move on to the discussion on the possibility of one-time positioning of a website , I will start with the basics, i.e. what factors determine the shape of the SERP (Search Engine Results Page)?
Search engine algorithms — Google ranks individual pages based on uk email lists algorithms, which are also updated on an ongoing basis. Between 2019 and 2022, we had at least 15 significant updates;
Ranking factors - Google algorithms are made up of ranking factors. According to Joshua Hardwick, Head of Content at Ahrefs, there are around 200 of them, while Avinash Kaushik, author of the acclaimed kaushik.net blog and Google Evangelist, believes that the number of ranking factors exceeds 1,000;
Your website – the way it was coded, how fast it works, how it responds to user intent or content, and even things like age and previous domain history. We can also assign off-site factors to this point, i.e. linking to your site from external sites;
Activities (on-site and off-site) of competing companies.
In the following part of the text we will discuss in detail the process of website positioning , but already at this stage it is clear that due to the complexity of the Google algorithm, a one-time adjustment of the website to its requirements is not possible.
Even if you carefully analyze the ranking factors and prepare a website perfectly tailored to them, it may turn out that one algorithm update will irreversibly change the rules of the game to which you will have to adapt.
What does the website positioning process consist of?
The website positioning process consists of on-site and off-site activities.
On-site SEO activities
On-site activities primarily include work related to the technical optimization of the website code and the content placed on it.