It is now clear that changing the playing field for companies. Having a digital strategy is no longer a nice to have , but an absolute necessity for survival. Not only companies are dealing with this, digitalization is also an important theme in the sports sector.
Not a day goes by without an event for startups, a south korea whatsapp number bootcamp or an accelerator program taking place somewhere in our country. The news is also dominated by success stories from Facebook, Uber, Tesla, Adyen and SendCloud. But what are the steps for innovation and growth?
Jan-Willem van Beek and Rutger Huizinga responded to this with the book Beyond Startup Mania (aff.). The book is a step-by-step plan for innovation and growth, where each step brings you closer to a validated proposition or service.
Only 5% of startups grow into a successful company and corporates often only end up with a room full of beanbags from a liaison with a startup. High time that corporates and startups leave that startup mania behind and start innovating on their own strength again.
It is already the theme of 2018: social impact. We are all looking for meaning, and the call for meaning is growing. This also has an impact on brands: they cannot just sell, but have to stand for something and help the consumer find meaning. By connecting the brand, people and society, you build stronger brands for a better world. How can the power of marketing be used to realize positive changes.