Features of social networks

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Funnel-tube. This is simply an efficient funnel where user loss is reduced at all stages.
Omnichannel. In fact, this is user processing across all communication channels.
Tripwires. In fact, this is a technique in the form of a cheap product to capture customer data for further processing.
Lead magnets. A free alternative to tripwire.
And other magic. Every new article has at least one fairy-tale term that talks about “the magic and complexity of implementing a script that magically increases conversions, makes sales, makes anyone a millionaire, etc.” In reality, it all ends up being one of those clichéd scripts.

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Social networks stand out in a separate direction of work with auto-funnels on Instagram because:

They collect data about the target customer portrait.
Provide convenient tools for implementing scenarios.
CTA on social networks and messengers is higher than in other communication channels.
It’s very simple. Let’s say a business owner needs to sell something exclusive, for example, whiskey stones – Whiskey Stones products . And he knows the profile of his client and has even prepared a script for interacting with him.