By now you've realized that investing in social media is a must-have for your business. And now is the right time to invest in digital!
Do you want to make money through social media but don't know how or where to start? SUBA helps you dot the i's and cross the t's! We'll show you 6 surefire ways to make money with social media:
The foundation: invest in strategic planning
First of all: who is your audience on social media and how can you add value to them? We live in an era where communication is not enough. You need to have a strategy as the basis for communication.
Companies tend to invest in market research brazil whatsapp number to optimize solutions and better meet the needs of an audience and its different segments. For example, it is important to understand which social media platforms your audience is on, their interests and needs. Every detail is important to define a good digital strategy. If you are looking for good results, it is essential to know how to sell!
Eyes sell: invest in branding
No matter what your business sector is, your success depends on how customers perceive your brand. Good branding can easily distinguish your company from the competition. Sounds appealing, right? Now think about this: a coherent image not only makes you recognizable, but also makes customers associate emotions with your brand, making it legendary… wait for it… dary! LEGENDARY!
Your brand now has a personality that can help you identify with your audience. This is where you can create a community of loyal customers by using digital resources as a means of communication. Have you ever heard that images sell?
Digital Marketing: Sales' best friend
Are you still in the days when social media management was just about posting about your product/service on Facebook? We regret to inform you that this is over! With the arrival of paid media, the digital world has undergone a revolution… and so has the algorithm.
To use paid advertising tools, you need to resort to a detailed analysis, especially when the focus is on making money! But have you thought about your main monitoring metrics? The famous Key Performance Indicators (KPIs) are essential to help in decision-making.
For example, one of the most important KPIs is ROI ( Return On Investment) because it shows us the return on the amount invested. It is valuable performance data for your strategy, allowing you to reevaluate objectives, redefine strategies and optimize your presence on platforms. After all, if you don't know where you want to go, how do you know where to go?
Share differentiating content
Creating content that makes a difference in the consumer’s life is essential to improving engagement. Keep in mind that your communication is much more than selling a product/service… it is having the responsibility to inform, educate and add value to your audience.
And what will set you apart? The variety of content on your social networks and the creativity with which you communicate it. After developing content at a macro level, it is important to branch out this basic content into micro content. And… pay attention to the formats of the publications. Each social network has its own specific requirements and characteristics. Therefore, the content must be adapted to each platform.
Quality over quantity
Another factor to take into account is the quality of the design of the publications, photographs, videos and copy. You may have a lot of content to share, but if it doesn’t show quality… forget about it. And it could even harm your brand image.
That's why there are people specialized in different areas of communication. At SUBA we have experienced and professional designers and copywriters , capable of taking your company's communication to another level! Trust us: the right word in the right place can make all the difference!
The cherry on the cake: sell a digital product/service
Do you consider yourself an expert in a field? Do you feel that you have valuable content that you need to share with the world? Then create your own digital products, taking into account all of the above points! It could be an e-book , an online course or another type of material, as long as it adds value.
The fact is that people search for information, and if you make it available online, you can take advantage of this knowledge… and turn it into money. The best part? It’s all done digitally, taking full advantage of the digital tools available.