The tips above will help improve your open rate for any given WeChat article.
Posted: Sun Dec 22, 2024 8:06 am
Although subscription accounts can post more content, their posts only show up in the Subscriptions folder.
Here you can see the WeChat Subscription folder second on the list. Although that makes Subscription Accounts an extra click away, the prior advice for titles and images still holds true.
ONE MORE THING – BE CONSISTENT
But remember, your overall open rates will be affected not only korea phone number by the article itself, but by how much your readers enjoyed your previous articles.
On the other hand, if you tricked them with clickbaity titles, disappointed them, or didn’t meet their expectations they might keep following you but simply stop opening many of your articles.
So be consistent!
When we’ve taken on WeChat article writing role for existing WeChat accounts, we’ve seen a bump in two phases. First, we see an immediate increase in open rates because of better titles and images. Then, we see a delayed improvement of all metrics as users begin to enjoy the articles more.
However, when working with marketing teams, keep in mind that it can be tempting for marketers to ‘cheat’. It would be easy to increase immediate open rates with clickbaity titles or sexy images, but those would decrease long-term results.
How To Get Users To Actually Read Your WeChat Articles
Once a user has clicked on your WeChat article, you can celebrate! But wait…will they read on, or will they go back to checking out that cute boy on the subway train and completely forget about your well-crafted article?
Once they look at your article, you have a brief moment in which to motivate them to read more.
Users might read your first sentence or two, or they might scan up and down the article a bit to see if any of the headings or images grab their attention.
WECHAT STYLE
WeChat definitely has a certain style to it. It’s not quite like a blog, and not quite like a newsletter either. Check out this 3-minute video to get a feel for what a WeChat article looks like.
A WeChat article can contain text, images, video, audio and even mini-programs. Of these, you should always use text and images.
But we recommend including short videos wherever they might be useful (more on that below).
Part of the style is determined by WeChat, because authors have less flexibility in choosing formatting options than they would on their own website. But part of it is just WeChat’s culture.
WECHAT ARTICLE DESIGN AND FONTS
When working with clients, we’ll set out the branding based on their guidelines, but make sure to keep the fonts large and easily readable. When in doubt, make the fonts larger.
20-something marketers can sometimes forget how the eyes of a 50-something target reader work, so we advise our TMs to look at their phone from further away and with a slightly dimmed screen.
Here you can see the WeChat Subscription folder second on the list. Although that makes Subscription Accounts an extra click away, the prior advice for titles and images still holds true.
ONE MORE THING – BE CONSISTENT
But remember, your overall open rates will be affected not only korea phone number by the article itself, but by how much your readers enjoyed your previous articles.
On the other hand, if you tricked them with clickbaity titles, disappointed them, or didn’t meet their expectations they might keep following you but simply stop opening many of your articles.
So be consistent!
When we’ve taken on WeChat article writing role for existing WeChat accounts, we’ve seen a bump in two phases. First, we see an immediate increase in open rates because of better titles and images. Then, we see a delayed improvement of all metrics as users begin to enjoy the articles more.
However, when working with marketing teams, keep in mind that it can be tempting for marketers to ‘cheat’. It would be easy to increase immediate open rates with clickbaity titles or sexy images, but those would decrease long-term results.
How To Get Users To Actually Read Your WeChat Articles
Once a user has clicked on your WeChat article, you can celebrate! But wait…will they read on, or will they go back to checking out that cute boy on the subway train and completely forget about your well-crafted article?
Once they look at your article, you have a brief moment in which to motivate them to read more.
Users might read your first sentence or two, or they might scan up and down the article a bit to see if any of the headings or images grab their attention.
WECHAT STYLE
WeChat definitely has a certain style to it. It’s not quite like a blog, and not quite like a newsletter either. Check out this 3-minute video to get a feel for what a WeChat article looks like.
A WeChat article can contain text, images, video, audio and even mini-programs. Of these, you should always use text and images.
But we recommend including short videos wherever they might be useful (more on that below).
Part of the style is determined by WeChat, because authors have less flexibility in choosing formatting options than they would on their own website. But part of it is just WeChat’s culture.
WECHAT ARTICLE DESIGN AND FONTS
When working with clients, we’ll set out the branding based on their guidelines, but make sure to keep the fonts large and easily readable. When in doubt, make the fonts larger.
20-something marketers can sometimes forget how the eyes of a 50-something target reader work, so we advise our TMs to look at their phone from further away and with a slightly dimmed screen.