How much has SEO changed in 2021?
Posted: Tue Jan 28, 2025 6:19 am
Question 1: What methods do you think have stopped working, and what is now more effective?
— SEO specialists are like head coaches in football. Simple tactics and analysis of the opponent are not enough to overcome him and win. In our case, this is an analysis of competitors, technical specifications and a number of other “dances with a tambourine”.
There are as many experts as there are opinions and tactics. Therefore, you have to be creative, alert, and keep up with trends, which, in turn, change almost every day.
With each update from Google, the lives of SEO specialists are divided into 2 camps. Some sigh with relief that they have been swept away, while others, on the contrary, sigh with disappointment.
Without content , as without hands. The expertise of the content and the specialists who laos rcs data write it. I would pay attention not only to the presence of letters in the article and the number of words, but also to infographics, video content, originality of photos, thematic calculators (mainly local and industrial businesses), various kinds of interactive maps.
E-A-T (from English – expertise, authoritativeness, and trustworthiness) – expertise, authority and reliability. We return to the content and confirm as much as possible our expertise , written by you or the person who wrote the article for you .
Google wants content to be written only by experts in their field, so confirm what you write, promote your experts and specialists, especially if it concerns sites that fall under YMYL (Your Money or Your Life).
Mobile First Index. Site optimization for mobile devices (readable). Having an AMP version of the site will only be a plus, especially if it is an information project. Not required, but welcome.
Behavioral ranking factor. Let's not forget about Core Web Vitals (site/page loading speed indicator), security (absence of malware) and the security of your site - https protocol, availability of SSL certificates.
— SEO specialists are like head coaches in football. Simple tactics and analysis of the opponent are not enough to overcome him and win. In our case, this is an analysis of competitors, technical specifications and a number of other “dances with a tambourine”.
There are as many experts as there are opinions and tactics. Therefore, you have to be creative, alert, and keep up with trends, which, in turn, change almost every day.
With each update from Google, the lives of SEO specialists are divided into 2 camps. Some sigh with relief that they have been swept away, while others, on the contrary, sigh with disappointment.
Without content , as without hands. The expertise of the content and the specialists who laos rcs data write it. I would pay attention not only to the presence of letters in the article and the number of words, but also to infographics, video content, originality of photos, thematic calculators (mainly local and industrial businesses), various kinds of interactive maps.
E-A-T (from English – expertise, authoritativeness, and trustworthiness) – expertise, authority and reliability. We return to the content and confirm as much as possible our expertise , written by you or the person who wrote the article for you .
Google wants content to be written only by experts in their field, so confirm what you write, promote your experts and specialists, especially if it concerns sites that fall under YMYL (Your Money or Your Life).
Mobile First Index. Site optimization for mobile devices (readable). Having an AMP version of the site will only be a plus, especially if it is an information project. Not required, but welcome.
Behavioral ranking factor. Let's not forget about Core Web Vitals (site/page loading speed indicator), security (absence of malware) and the security of your site - https protocol, availability of SSL certificates.