Types of cases in marketing: scope and format
Posted: Tue Jan 28, 2025 6:17 am
Cases in marketing are distinguished by their scope and format.
By format, cases are:
Text . Cases are created in the form of an article using infographics, tables, and images. Convenient for posting on the website.
Presentations . Cases in the form of a slide show with an emphasis on graphic components. They have little text, most often there are numbers that serve as an anchor for the person presenting the presentation. Such cases can be posted iran rcs data on the website as a file for download, but they will be most effective in attracting potential clients during a live demonstration.
Video . Cases with the most user-friendly format, but no less time-consuming. Requires serious preparatory work - filming, recording audio, editing.
By scope of application, cases are divided into:
1. PPC cases . Show an increase in the effectiveness of contextual advertising. The goal of such a case can be to reduce the cost of a click, target action, conversion, or increase reach, the number of conversions, and overall profit.
By format, cases are:
Text . Cases are created in the form of an article using infographics, tables, and images. Convenient for posting on the website.
Presentations . Cases in the form of a slide show with an emphasis on graphic components. They have little text, most often there are numbers that serve as an anchor for the person presenting the presentation. Such cases can be posted iran rcs data on the website as a file for download, but they will be most effective in attracting potential clients during a live demonstration.
Video . Cases with the most user-friendly format, but no less time-consuming. Requires serious preparatory work - filming, recording audio, editing.
By scope of application, cases are divided into:
1. PPC cases . Show an increase in the effectiveness of contextual advertising. The goal of such a case can be to reduce the cost of a click, target action, conversion, or increase reach, the number of conversions, and overall profit.