These stages of digital maturity were jointly
Posted: Tue Jan 28, 2025 6:16 am
Developed by Google and Boston Consulting Group. They are relevant for almost any business. If we talk about pharma in Central and Eastern Europe, it is at the very initial level of digital maturity, but it has all the prerequisites to move to the next level.
If we look at these stages, we will understand how they are fundamentally different. First, the initial stage is Media Centric. At this stage, marketing campaigns are launched based on some external data and some external tools.
In simple terms: you buy an advertising campaign on TV, some mailing from a contractor, india rcs data or create a conference with partners where you invite doctors and pharmacists to tell them about your brand. In reality, you as a company cannot directly interact with any of your audiences. You will not be able to do this: you do not know who consumes your brand.
What can be done? Collect the data of doctors and pharmacists and try to send any messages to personal phones or mail.
The next level comes when you start managing data. A pharmaceutical company usually doesn't sell anything directly (a rare exception is companies that sell, for example, dietary supplements or medical products, which make sense to create their own online store because they don't need a license). In reality, you are required to work with pharmacy chains and are still tied to retail.
If we look at these stages, we will understand how they are fundamentally different. First, the initial stage is Media Centric. At this stage, marketing campaigns are launched based on some external data and some external tools.
In simple terms: you buy an advertising campaign on TV, some mailing from a contractor, india rcs data or create a conference with partners where you invite doctors and pharmacists to tell them about your brand. In reality, you as a company cannot directly interact with any of your audiences. You will not be able to do this: you do not know who consumes your brand.
What can be done? Collect the data of doctors and pharmacists and try to send any messages to personal phones or mail.
The next level comes when you start managing data. A pharmaceutical company usually doesn't sell anything directly (a rare exception is companies that sell, for example, dietary supplements or medical products, which make sense to create their own online store because they don't need a license). In reality, you are required to work with pharmacy chains and are still tied to retail.