Applied Inbound Marketing: from theory to reality with a real case
Posted: Tue Jan 28, 2025 5:46 am
In this article, discover what Inbound Marketing is and how it has worked when applied to a digital marketing strategy through a real case in which the implementation of this methodology has been a success.
You have probably heard about Inbound Marketing on more than one occasion and you may have even read an article about this methodology that aims to attract potential clients without resorting to intrusive techniques that users increasingly reject.
In this methodology - which some even call 'philosophy' - non-intrusive sweden phone number data techniques and processes are implemented that seek to attract potential clients by providing valuable content through SEO techniques, content marketing, social networks or web analytics, among others.
Did you know that through Inbound Marketing techniques, 54% more leads are obtained than with Outbound Marketing techniques, according to a study by Hubspot ? Unlike traditional marketing (Outbound Marketing), in Inbound Marketing, communication between the company and the 'customer' is bidirectional, making the user the central axis of the strategy. Thanks to this exchange of information between the sender and the receiver, we can learn first-hand what their needs and preferences are, making it possible to offer them what they are looking for at the most appropriate time. In this way, we manage to nourish our database with qualified contacts who are really interested in our product or service.
You have probably heard about Inbound Marketing on more than one occasion and you may have even read an article about this methodology that aims to attract potential clients without resorting to intrusive techniques that users increasingly reject.
In this methodology - which some even call 'philosophy' - non-intrusive sweden phone number data techniques and processes are implemented that seek to attract potential clients by providing valuable content through SEO techniques, content marketing, social networks or web analytics, among others.
Did you know that through Inbound Marketing techniques, 54% more leads are obtained than with Outbound Marketing techniques, according to a study by Hubspot ? Unlike traditional marketing (Outbound Marketing), in Inbound Marketing, communication between the company and the 'customer' is bidirectional, making the user the central axis of the strategy. Thanks to this exchange of information between the sender and the receiver, we can learn first-hand what their needs and preferences are, making it possible to offer them what they are looking for at the most appropriate time. In this way, we manage to nourish our database with qualified contacts who are really interested in our product or service.