AIDA model. Meaning, explanation and examples
Posted: Tue Jan 28, 2025 5:33 am
Introduction
The AIDA model is a classic marketing model in which you create an effective advertising campaign or sales strategy by following 4 steps. The model is simple and effective which is why it has been used by marketers for over 100 years for advertising, promotions and sales strategies. In this article we will tell you what the AIDA model is, explain the 4 steps and give practical examples.
What is the AIDA model?
The AIDA model is a marketing framework for creating advertising messages, ad campaigns and sales strategies consisting of 4 steps by which you guide customers through the buying process. AIDA is an abbreviation bolivia mobile numbers list for Attention, Interest, Desire and Action. The AIDA model translates to Attention, Interest, Desire and Action.
AIDA model
The AIDA model is a linear model. This means that the 4 steps must be taken in order, so first you must grab the customer's attention, then arouse interest, then arouse desire, and finally drive the customer to action. You tailor the advertising message to the step the customer is in.
The AIDA method was introduced in 1925 by E.K. Strong who described it in his book The Psychology of Selling and Advertising. However, E.K. Strong is not the person who came up with this model. According to Strong himself and widely believed, the AIDA model was developed in the late 19th century by St Elmo Lewis.
The AIDA model is a classic marketing model in which you create an effective advertising campaign or sales strategy by following 4 steps. The model is simple and effective which is why it has been used by marketers for over 100 years for advertising, promotions and sales strategies. In this article we will tell you what the AIDA model is, explain the 4 steps and give practical examples.
What is the AIDA model?
The AIDA model is a marketing framework for creating advertising messages, ad campaigns and sales strategies consisting of 4 steps by which you guide customers through the buying process. AIDA is an abbreviation bolivia mobile numbers list for Attention, Interest, Desire and Action. The AIDA model translates to Attention, Interest, Desire and Action.
AIDA model
The AIDA model is a linear model. This means that the 4 steps must be taken in order, so first you must grab the customer's attention, then arouse interest, then arouse desire, and finally drive the customer to action. You tailor the advertising message to the step the customer is in.
The AIDA method was introduced in 1925 by E.K. Strong who described it in his book The Psychology of Selling and Advertising. However, E.K. Strong is not the person who came up with this model. According to Strong himself and widely believed, the AIDA model was developed in the late 19th century by St Elmo Lewis.