Often people under the age
Posted: Tue Jan 28, 2025 5:05 am
Unfortunately, in some segments on YouTube, Ukraine lags behind noticeably. This applies to the music industry, film production, and TV series. However, the experience of foreign colleagues can serve as an example for finding inspiration and ideas.
In the US, 77% of people aged 15 to 25 and 70% of people aged 45 to 64 are users of the YouTube platform.
Based on existing statistics, you can gain new insights. For example, many marketers divide their brand's audience into solvent and non-solvent.
Of 17 (some believe that up to 21, and even up to 25) are considered an insolvent audience. america rcs data But I believe that this is a very promising audience. First, if a brand starts interacting with it at an early stage, it can form a loyal audience that gets used to the company and the brand. When the audience reaches a certain age and becomes solvent, the brand gets loyal people ready to buy its product or service.
On the other hand, even the audience we call insolvent is different from the one with which adults are accustomed to identifying themselves. For example, today's audience aged 25-30 was teenagers in the 2000s. Back then, many children wore clothes, used items that their parents bought and chose for them. At the same time, the choice of things, even the most basic necessities, was small.
If we talk about modern youth, then even when they are not the ones physically paying for the purchase, teenagers have a huge choice and can influence the outcome of the purchase. Moreover, some children have an additional bank card, where their parents transfer money for pocket expenses. In this case, the teenager can independently buy the necessary things.
In the US, 77% of people aged 15 to 25 and 70% of people aged 45 to 64 are users of the YouTube platform.
Based on existing statistics, you can gain new insights. For example, many marketers divide their brand's audience into solvent and non-solvent.
Of 17 (some believe that up to 21, and even up to 25) are considered an insolvent audience. america rcs data But I believe that this is a very promising audience. First, if a brand starts interacting with it at an early stage, it can form a loyal audience that gets used to the company and the brand. When the audience reaches a certain age and becomes solvent, the brand gets loyal people ready to buy its product or service.
On the other hand, even the audience we call insolvent is different from the one with which adults are accustomed to identifying themselves. For example, today's audience aged 25-30 was teenagers in the 2000s. Back then, many children wore clothes, used items that their parents bought and chose for them. At the same time, the choice of things, even the most basic necessities, was small.
If we talk about modern youth, then even when they are not the ones physically paying for the purchase, teenagers have a huge choice and can influence the outcome of the purchase. Moreover, some children have an additional bank card, where their parents transfer money for pocket expenses. In this case, the teenager can independently buy the necessary things.