Application areas of marketing
Posted: Sun Dec 22, 2024 7:45 am
Today, a very tough competitive environment has been formed, so companies need to make efforts to monetize relationships with different audiences. Let's consider the main areas of application of marketing:
Products and services. This is the most popular area, which involves working with various products and brands aimed at B2B and B2C audiences.
Organizations. Marketing activities can be indonesia mailing list directed at commercial, non-commercial, and government organizations.
Share capital. Here the goal of marketing is the shareholder value of the enterprise, which can be very high, despite the actual financial results of the company.
Politics. The activity in question may be aimed at improving the positions and increasing the popularity of parties, deputies, presidents and individual politicians. Many believe that business rules do not apply in this area. However, marketing is still very often used in politics to achieve a variety of goals.
Internal Marketing. This area was formed as a result of the emergence of the branding concept, which, as it became clear during its implementation, can be used not only for external audiences, but also for the employees of the company itself. Investments in internal marketing quickly pay off due to the use of various tools from traditional areas of advertising efforts.
Increasing employee engagement
Ideas. To sell ideas, you need to package and promote them correctly. This requires finding a target audience, expanding distribution, and using effective marketing promotion tools.
Territories. Marketing efforts related to ensuring competitiveness and increasing profits from target audiences can be directed to territories (regions, cities, regions and entire countries). This allows attracting tourists, entrepreneurs and investors.
Personality. With the advent of freelancing, many people realized that they can earn money not only as employees, but also as self-employed and individual entrepreneurs. As a result, another area of marketing application was formed - personality. To get more orders, a person needs to stand out from the competition. Special marketing tools and methods have been developed for this.
Products and services. This is the most popular area, which involves working with various products and brands aimed at B2B and B2C audiences.
Organizations. Marketing activities can be indonesia mailing list directed at commercial, non-commercial, and government organizations.
Share capital. Here the goal of marketing is the shareholder value of the enterprise, which can be very high, despite the actual financial results of the company.
Politics. The activity in question may be aimed at improving the positions and increasing the popularity of parties, deputies, presidents and individual politicians. Many believe that business rules do not apply in this area. However, marketing is still very often used in politics to achieve a variety of goals.
Internal Marketing. This area was formed as a result of the emergence of the branding concept, which, as it became clear during its implementation, can be used not only for external audiences, but also for the employees of the company itself. Investments in internal marketing quickly pay off due to the use of various tools from traditional areas of advertising efforts.
Increasing employee engagement
Ideas. To sell ideas, you need to package and promote them correctly. This requires finding a target audience, expanding distribution, and using effective marketing promotion tools.
Territories. Marketing efforts related to ensuring competitiveness and increasing profits from target audiences can be directed to territories (regions, cities, regions and entire countries). This allows attracting tourists, entrepreneurs and investors.
Personality. With the advent of freelancing, many people realized that they can earn money not only as employees, but also as self-employed and individual entrepreneurs. As a result, another area of marketing application was formed - personality. To get more orders, a person needs to stand out from the competition. Special marketing tools and methods have been developed for this.