85% do not go to the second result pages as they t uk email address list hink that the top 10 results represent the leading companies. 56% of the content found on the Internet comes from Spain and 10% from the US, so there is a lack of local content There exists still a degree of mistrust in buying over the internet as payment methods do not make the population feel 100% confident about placing credit card details on e-commerce websites Tips: It’s the moment to do SEO as a lot of companies are still not aware of the concept SMB find SEO very expensive and cant see how they will benefit from it Paid search has very low CPC in Latam and huge volume, so great opps for pioneering search marketers (£0.
20 per click or less) There is a good average conversion rate in PPC If you have to use one single website to target all Spanish speakers in Latam, use neutral Spanish People do not search with accents, however they expect to see them in the website copy The leading markets in Latam are Brazil with 67 million users and Mexico with 27 million users.With Spanish being my mother tongue, I found this presentation highly educational. Here's some dos and dont's to be aware of if you are concerned with doing Search marketing on Latam markets: dos and donts to know if you plan to target Latin American Markets, by Anna Leckenby at the ISS London, 2009 Managing Websites across multiple markets by David Sowerby David Sowerby from Straker Software spoke about the need to focus on international search and international markets to respond to their major changes in the world such eg: global economy.