Coaching Core Differentiators GIF

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Once you know what matters to your audience, you can match that to the next point.

Choose a Niche Where You Can Prove Your Expertise
Aligning your expertise with what matters most to your clients is the sweet spot for differentiation.

That, in a nutshell, is your niche—the core target of your business.

Your niche can be based on different factors, such as:

A specific vertical: For example, a marketing ghana telegram data coach may focus on eCommerce businesses, solopreneurs, or real estate agencies.
The type of person you coach: Does your work apply more to a specific gender? Are you focused on people at a specific moment in their life, such as a career change, a growing family, or a serious illness?
The goals you help your clients reach: For example, one fitness coach might focus on people who want to lose weight, while another may focus on people who want to gain muscle, run a marathon, or win in a bodybuilding competition.
How do you choose a niche that works for your business? Here are two simple steps.

First, be clear on your expertise. Your specific expertise can help guide you toward a niche.

As HR consultant Tim Toterhi says, “Anyone can claim to be a career coach. However, as a former CHRO (Chief Human Resources Officer) who has managed talent and succession programs for large and mid-sized organizations, I can leverage that experience to offer practical insights others cannot.”
Second, listen to what people around you are asking for. When you talk to your coaching clients, what areas do they generally struggle with? Where are they specifically asking for your help, and where do you feel strongest in giving them advice?

Even conversations with friends and family can give you a hint about your best niche.