Take stock of content and create emails tailored to your personas

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However, there are results from an "email open rate survey by industry" conducted by our company, Synergy Marketing Co., Ltd., which you can use as a reference. The average open rate for the entire survey data was 42.12%. NPO/Non-profit organization 40.02% Consultant/HR/Human Resources 41.07% Technology/Telecommunications 45.21% finance 43.04% medical care 45.70% Tourism/Entertainment/Hospitality 45.21% education 43.26% Architecture and Construction 43.25% Advertising/Marketing/PR/Media/Design 41.89% Natural Industry 56.26% retail 42.


22% Consumption Services 40.39% Government 57.67% Manufacturing/Logistics/Engineering 38.38% The open rate can only be checked for "HTML emails" created using a programming bangladesh telegram database language. Please note that it is often not possible to check the open rate of "text emails" created using only text. For information on the overview, benefits, and ideal situations of HTML email, please see the article below. What is HTML email? Explaining the advantages and disadvantages and how to create it What is HTML email? Explaining the advantages and disadvantages and how to create it 2.


Click-Through Rate (CTR) Click-through rate (CTR) is the percentage of times a link embedded in the email body is clicked. It is calculated using the following formula: Click-through rate = (number of clicks on links within the text / number of effective deliveries) x 100 (%) A high click-through rate can be interpreted as meaning that "the text leading up to the link is generating customer interest" or "the link is highly visible." The average click rate is about 1-3%.