We explain the benefits, specific methods

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By setting a persona based on the following items and imagining a detailed image of your target, you can implement measures that are more in line with customer needs. BtoC age sex Occupation annual income Hobbies and Interests Home environment Personality Concerns Purchasing trends How to spend the weekend How to spend your commute BtoB Company size Department Number of people in the department Current Issues post Presence or absence of decision-making authority Company Policy Devices used to gather information By referring to the information managed in your CRM system and analyzing the "characteristics of good customers" and "tendencies that lead customers to make purchases," you can create a more realistic persona.


Please check the article below for steps and points brazil telegram database to consider when setting up a persona. Persona setting is important in the customer journey! We explain the specific steps, points, and systems that should be used for persona setting. Persona setting is important in the customer journey! We explain the specific steps, points, and systems that should be used for persona setting. Advertising In advertising operations, it is necessary to determine delivery destinations based on customer attributes (gender, residential area, annual income, etc.


And behavioral history (website browsing history, purchase history, etc.) and approach potential targets. The above information is stored in a CRM system, so it can be used as a reference when deciding ad delivery targets. As you can see, CRM systems are products that can be used in a variety of situations. If you would like to know more specific "measures using CRM systems," please check out the article below. How should you proceed with CRM initiatives? We'll explain the specific measures we recommend and the key points to success with examples.