What are the best digital marketing tools for a company that is going international?
Posted: Mon Jan 27, 2025 8:50 am
Photo: suphakit73 [FreeDigitalPhotos.net]“ Carmen Alba Ruiz Morales is a Professor of the Master in Integrated Logistics and International Trade at Bureau Veritas University Center.”
Digital marketing or online marketing is based on the use of digital media to develop direct, personal and interactive communications that provoke a reaction in the recipient.
The opportunities offered by digital marketing for companies that are going international are increasingly important. The company must offer a good and well-managed presence on the Internet, starting chinese america data with a well-developed website, with interesting and relevant content; and well structured. To do this, the company must train itself to optimize efforts by making correct use of online marketing techniques or tools.
Currently, an internationalization strategy that does not include an online marketing plan, meaning presence in search engines, social media, and other types of digital presence, wastes opportunities and can jeopardize your competitive position.
One of the great opportunities offered by the Internet is the promotion with global coverage, in real time and at a relatively low cost , of all types of products and services.
Among the different digital tools that companies must consider within digital marketing, search engine positioning and presence on social networks stand out .
Correctly developing search engine positioning is essential to achieve satisfactory results in user searches. The company must know the process of improving the visibility of its website in the different search engines.
There are two types of search engine positioning: natural results and sponsored links. In the former, the company does not have to pay anything to the search engine but must adopt a series of measures to gain visibility according to the parameters established by the search engine and in the latter, the company has to pay the search engine to appear.
Search Engine Optimization ( SEO ) aims to obtain natural results. These are the results that search engines present in response to an active search by the user. According to the parameters established by the search engine, the user is shown a list of web pages that the search engine considers relevant and, therefore, useful for the search performed. These are the results that are presented on the left side of the results page.
Digital marketing or online marketing is based on the use of digital media to develop direct, personal and interactive communications that provoke a reaction in the recipient.
The opportunities offered by digital marketing for companies that are going international are increasingly important. The company must offer a good and well-managed presence on the Internet, starting chinese america data with a well-developed website, with interesting and relevant content; and well structured. To do this, the company must train itself to optimize efforts by making correct use of online marketing techniques or tools.
Currently, an internationalization strategy that does not include an online marketing plan, meaning presence in search engines, social media, and other types of digital presence, wastes opportunities and can jeopardize your competitive position.
One of the great opportunities offered by the Internet is the promotion with global coverage, in real time and at a relatively low cost , of all types of products and services.
Among the different digital tools that companies must consider within digital marketing, search engine positioning and presence on social networks stand out .
Correctly developing search engine positioning is essential to achieve satisfactory results in user searches. The company must know the process of improving the visibility of its website in the different search engines.
There are two types of search engine positioning: natural results and sponsored links. In the former, the company does not have to pay anything to the search engine but must adopt a series of measures to gain visibility according to the parameters established by the search engine and in the latter, the company has to pay the search engine to appear.
Search Engine Optimization ( SEO ) aims to obtain natural results. These are the results that search engines present in response to an active search by the user. According to the parameters established by the search engine, the user is shown a list of web pages that the search engine considers relevant and, therefore, useful for the search performed. These are the results that are presented on the left side of the results page.