Think about it this way: right now he is not a potential singapore area code customer of yours , but over time he could become one. Prepare a to do list, a guide to follow. Explain to the visitor that he can contact you to request it for free. Better a lead than a “bounce”, don’t you think? Internal site search engine A simpler alternative to the previous proposal is to invite the user to search for what they are looking for within your site. The visitor, for example, might be interested in finding out if you have ever created something for the sector in which he himself works.
He may even be interested in certain legal obligations and understand more about them through your experience. Why can it be strategic to invite the user to perform a new search on your site? As you know, Google uses close variations to intercept users who presumably are searching for your business, despite the slight differences between the search term and the keywords you chose in the campaign. Learn more about close variations for both exact and phrase match keywords in the official Google Ads guide. The internal search engine of your site, therefore, also to understand which similar variant the user was looking for . Eventually, if you have the possibility, you can also save the searches made by users on your site and decide to put links to the most searched contents in a position of greater visibility.