Conversion to purchase is falling and LTV is decreasing: how to increase these metrics with the help of personalization
Posted: Mon Jan 27, 2025 5:50 am
Combine data from different channels
The more data you collect about your customers, the more accurate your communications become. For example, we can identify a customer by device and study what pages and categories they viewed on the site, what they bought, what data they left in the chatbot, and based on this data, launch contextual advertising more accurately and set up trigger mailings.
Read also
How to work with personal data of clients and comply with requirements in mailings
Based on profile data, you can divide the database into segments: by past purchases, preferences, or behavior on the site. For these segments, launch separate advertising campaigns with more relevant offers than in mass mailings.
To launch personalized advertising, you can set up integration bank data of the CRM platform with the contextual advertising platform - for example, Mindbox with Yandex.Direct. This will make it possible to launch targeted campaigns aimed at users who have already interacted with the brand.
Mikhail Eremin
CRM Marketer
Check technical integrations
Perhaps the clients did not churn, but there was simply a failure and the data is not being transmitted correctly. Here are some of the most common technical errors:
events from the site are no longer transmitted to the platform;
the forms on the site do not work;
the chatbot is out of order;
the feed was re-uploaded with errors, which is why the letters arrive empty;
links in communications lead to non-existent pages;
Attribution in the CRM platform does not work correctly.
Check your integrations regularly to avoid losing customers.
The more data you collect about your customers, the more accurate your communications become. For example, we can identify a customer by device and study what pages and categories they viewed on the site, what they bought, what data they left in the chatbot, and based on this data, launch contextual advertising more accurately and set up trigger mailings.
Read also
How to work with personal data of clients and comply with requirements in mailings
Based on profile data, you can divide the database into segments: by past purchases, preferences, or behavior on the site. For these segments, launch separate advertising campaigns with more relevant offers than in mass mailings.
To launch personalized advertising, you can set up integration bank data of the CRM platform with the contextual advertising platform - for example, Mindbox with Yandex.Direct. This will make it possible to launch targeted campaigns aimed at users who have already interacted with the brand.
Mikhail Eremin
CRM Marketer
Check technical integrations
Perhaps the clients did not churn, but there was simply a failure and the data is not being transmitted correctly. Here are some of the most common technical errors:
events from the site are no longer transmitted to the platform;
the forms on the site do not work;
the chatbot is out of order;
the feed was re-uploaded with errors, which is why the letters arrive empty;
links in communications lead to non-existent pages;
Attribution in the CRM platform does not work correctly.
Check your integrations regularly to avoid losing customers.