An Open Letter to Cold Callers
Posted: Mon Jan 27, 2025 3:29 am
Bad Cold Calls
I took every call and quickly found that I couldn’t listen to their message without wanting to critique them. I gave them the chance to pique my interest, to engage in an open conversation and ask me some questions to see if there was a fit, but they were more interested into launching into their monologue and sales pitch.
They assumed that I needed what they had to offer. Funny how they knew that when the only question they bothered to ask was “are you the person in charge of making decisions for the business?” I ended each of these calls saying the same thing – “thanks but I’m not interested.”
So, cold callers, I decided to send you a letter on behalf of myself and everyone you call to address some concerns about your cold calling approach. An approach that no longer works.
Dear Cold Caller,
Recently you called my office and I willingly picked ghana telegram data up the phone to have a conversation with you. You immediately launched into what you had to say. Instead of finding out what was important to me you told me what was important to you.
I might have been interested, might have listened a little longer and might have given you a referral, but you put up too many roadblocks, walls and barriers for me to do that. You made too many cold calling mistakes, and they cost you this sale and probably countless others.
I don’t want to see you keep making the mistakes that compel me and others to hang up or find an excuse to end the call. I am open to hearing about what you offer, but it’s not about you; remember, you called me.
If you want your cold calls to turn out differently, please change a few things in your approach. Be willing to stop sounding like everyone else and I’m sure our next call will be different.
Here are 5 elements of cold calling approach success that I’m positive will change your game:
1. Research Me and My Company
It’s so simple these days to obtain good solid information on a prospect prior to picking up the phone. Do some research on me and my company before you call and start making the assumption that I need what you have. Spending a few minutes on research will yield big results. Otherwise I will know that I am just another number on your call list.
I took every call and quickly found that I couldn’t listen to their message without wanting to critique them. I gave them the chance to pique my interest, to engage in an open conversation and ask me some questions to see if there was a fit, but they were more interested into launching into their monologue and sales pitch.
They assumed that I needed what they had to offer. Funny how they knew that when the only question they bothered to ask was “are you the person in charge of making decisions for the business?” I ended each of these calls saying the same thing – “thanks but I’m not interested.”
So, cold callers, I decided to send you a letter on behalf of myself and everyone you call to address some concerns about your cold calling approach. An approach that no longer works.
Dear Cold Caller,
Recently you called my office and I willingly picked ghana telegram data up the phone to have a conversation with you. You immediately launched into what you had to say. Instead of finding out what was important to me you told me what was important to you.
I might have been interested, might have listened a little longer and might have given you a referral, but you put up too many roadblocks, walls and barriers for me to do that. You made too many cold calling mistakes, and they cost you this sale and probably countless others.
I don’t want to see you keep making the mistakes that compel me and others to hang up or find an excuse to end the call. I am open to hearing about what you offer, but it’s not about you; remember, you called me.
If you want your cold calls to turn out differently, please change a few things in your approach. Be willing to stop sounding like everyone else and I’m sure our next call will be different.
Here are 5 elements of cold calling approach success that I’m positive will change your game:
1. Research Me and My Company
It’s so simple these days to obtain good solid information on a prospect prior to picking up the phone. Do some research on me and my company before you call and start making the assumption that I need what you have. Spending a few minutes on research will yield big results. Otherwise I will know that I am just another number on your call list.