Recently , PJSC MegaFon presented a line of push-button phones under its own brand Fontel.
Posted: Sun Jan 26, 2025 10:45 am
Pavel Rabotenko, head of the mobile phone, tablet and gadget purchasing group at Citylink, said that at Citylink the share of push-button models among all mobile phone sales is 10-15% depending on the season. " We also have push - button phones of the company 's own brands and the holding SunWind and Digma , which occupy leading positions in sales in this category. Push-button phones are most often purchased as a second, spare phone or as an entry-level phone, since these are budget devices with a small set of the most necessary functions. According to our estimates, push-button phones will remain in demand in the coming year ," he is confident .
According to M.Video-Eldorado, sales japan cell phone number list of push-button telephones in the Russian market by the end of 2022 amounted to just under 6 million units. " The average bill remained at the level of the previous year - about 1.7 thousand rubles ," says a representative of the press service of " M.Video-Eldorado ". - According to the results of last year, more than 10 domestic brands accounted for over 40% of the devices sold. On the market, as well as in our networks, the top 5 include Russian brands teXet and F +. In 2022 , push-button devices accounted for about 20% of total sales of mobile devices on the Russian market, and another 80% were smartphones. Push-button phones are rather niche devices, but they are steadily in demand as an additional device, including for work, or the main one for children, the elderly, as an analogue of a " home " phone, or among digital ascetics. Among the advantages of push-button phones are autonomy and a long service life, low cost , as well as reliability - the segment of shockproof and moisture-resistant phones is in demand . "
The first model has already gone on sale. The company plans that by the end of 2023 the brand will take up to 50% of sales of push-button phones in the operator's retail network. The Fontel FP 200 phone is equipped with a color display, a slot for two SIM cards, a 600 mAh battery, and the ability to use a memory card of up to 32 GB.
According to M.Video-Eldorado, sales japan cell phone number list of push-button telephones in the Russian market by the end of 2022 amounted to just under 6 million units. " The average bill remained at the level of the previous year - about 1.7 thousand rubles ," says a representative of the press service of " M.Video-Eldorado ". - According to the results of last year, more than 10 domestic brands accounted for over 40% of the devices sold. On the market, as well as in our networks, the top 5 include Russian brands teXet and F +. In 2022 , push-button devices accounted for about 20% of total sales of mobile devices on the Russian market, and another 80% were smartphones. Push-button phones are rather niche devices, but they are steadily in demand as an additional device, including for work, or the main one for children, the elderly, as an analogue of a " home " phone, or among digital ascetics. Among the advantages of push-button phones are autonomy and a long service life, low cost , as well as reliability - the segment of shockproof and moisture-resistant phones is in demand . "
The first model has already gone on sale. The company plans that by the end of 2023 the brand will take up to 50% of sales of push-button phones in the operator's retail network. The Fontel FP 200 phone is equipped with a color display, a slot for two SIM cards, a 600 mAh battery, and the ability to use a memory card of up to 32 GB.