Calculation by formula
To calculate sales conversion (CV), you need to know two important metrics:
CV = Number of target actions ÷ Total traffic × 100%.
The sales conversion rate, expressed as russian business email list a percentage, must be multiplied by 100%.
Let's clarify the key terms:
Number of target actions . This refers to the “movements” a brand expects users to take after they visit a website or see an ad. For example, subscribing to a newsletter, registering for a course, or making a purchase.
Total traffic represents the entire flow of the audience interacting with the organization during the promotion process (landing page visitors, people who saw the advertising banner, potential clients who contacted managers).
To determine conversion, you need to select a specific period and indicators for further research.
Let's look at this using an online store as an example: 2,500 people visited the company's page in one day, of which 800 made a payment. Thus, the conversion is: 800 ÷ 2,500 × 100% = 32%.
Let's analyze another example of calculating sales conversion. A marketer conducted advertising campaigns in Yandex.Direct and VKontakte. On the first platform, the ad was seen by 3,000 people, 10 of whom decided to leave requests. On VKontakte, 2,000 users viewed the ad, and five of them contacted the company. Thus, the conversion in Yandex.Direct was: 10 ÷ 3,000 × 100% = 0.3%. On VKontakte, the indicator was lower: 5 ÷ 2,000 × 100% = 0.2%. Consequently, advertising in the first service was more effective.
View in Yandex.Metrica
To quickly calculate conversion, you can use the Yandex.Metrica functionality. This free service provides the ability to monitor key business parameters, facilitating the analysis process.
View in Yandex.Metrica
Source: shutterstock.com
Many people don’t know how to calculate sales conversion in Yandex-Metrica.
You need to do the following:
Place a counter that tracks visitor activity and analyzes their behavior. This tool records information about where visitors come from, what pages they spend more time on, and what buttons they prefer to click.
Set goals, i.e. specific user actions, based on which statistics will be generated. These can be various scenarios, such as visiting a specific page, downloading files, or going to the brand's social networks.
Generate a report. Go to the Conversions section by selecting the corresponding tab in the menu on the left of the screen. Here you can see generalized statistics for each set goal for the selected time period.