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New approach to performance marketing

Posted: Sun Dec 22, 2024 6:43 am
by mouakter12
This is one of the most interesting aspects of advertising on AdWords . On this advertising platform we will play with budgets as in traditional advertising, but we will be able to observe, monitor and optimize our campaigns once they are already running . As if this were not enough, SEM campaigns allow you to have total control over the ROI . You will know at all times the impact on visits or impressions of each of your ads. You will work on the basis of results-based marketing: action and objective impact.

On the other hand, using AdWords allows you to go beyond advertising or branding impact . The interesting thing is to direct your potential clients to perform an action that makes them advance in their purchasing process : download premium content about your company, have access to a webinar, a demo, etc.



Advertising actions within everyone's reach
A well-structured and optimized AdWords campaign is not at all expensive. The cost of lead acquisition in online advertising is lower than in print media. Why?

You can only pay for those Internet users who click on your ad. This is mexico phone number search in stark contrast to print media, where you don't pay based on the calls you receive.
You can target exclusively all those sites where your buyer persona moves . Diversifying your impacts to different media or magazines expands your opportunities for acquisition . This would be highly costly in print advertising.
You have greater flexibility. For example, you can have your ads appear at certain times when your buyer personas are most active or on days and dates when your industry may generate more internet searches.
Your AdWords ad can more effectively push for an industrial purchase. This is because the action does not have to end with a mere impression. Only you choose where your advertising can lead based on the objectives set in your campaign.



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Remarketing as a strategy to boost your sales
Does your industrial company have a good database of clients and leads? Then you have much more than a treasure trove when it comes to using AdWords. Google's tool allows you to include this data in its audience segmentation to direct your ads towards users who have already interacted with your website and your company . To do this, you only have to create remarketing lists in AdWords from emails of clients or subscribers of your website . Yes, your advertising will impact people who already know you and who may be in the consideration phase when it comes to choosing an industrial supplier.


In summary, we have given you some advice on how to use Adwords and take advantage of this important resource within an industrial marketing strategy . Remember that with it you will improve your conversion rates in specific campaigns, and the attractiveness of your industrial website. Now is the time to try it in your company! What are you waiting for to advertise on the network of networks?