Lindsay and Michael as children

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Dan Serbanescu of Leather Depot adds, “Among the products listed in my store, there are also some that come in different sizes, such as jackets and shoes. I just have different sizes for them, such as 4 jackets size “M”, 3 “XL”, 0, “S”, etc. When a customer clicks on size “S” for example, they will see “Sold Out” and then walk away, but by default, I have no way of knowing that they clicked on “S”, so this is where this dimension comes in. It will track all clicks on each individual size, no matter if it is added to cart or just says Sold Out.

By using this dimension, I can now know what sizes my customers want. So when I see 10 clicks on size S that is out of stock, I will know the demand is there and I will stock up.
Shiv Gupta of Incrementors Web Solutions adds, “Google Analytics Enhanced Ecommerce allows you to measure user interactions with products on eCommerce websites throughout the user’s shopping malaysia email database for sale experience. It measures product page views, adding and removing products from shopping carts, transactions started, abandoned, and completed.



Custom dimensions allow you to attach useful, additional information to the visit, session, user, and product data that you can send to Google Analytics. There are endless ways to use custom dimensions to add more context to your Google Analytics data.”

For example, if you own an eCommerce business that sells home workout equipment, you might want to create custom dimensions to track things like out-of-stock products, shipping weight, or customer lifetime value. This will give you a better pulse on consumer demand, repeat customers, and help reduce shipping costs.