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The relationship between a digital catalogue and sales CRM

Posted: Sun Jan 26, 2025 3:57 am
by samiaseo222
A digital catalog integrates seamlessly with a customer relationship management (CRM) system, such as inaCátalog. This integration allows salespeople to access up-to-date information about products and customers, improving sales efficiency and effectiveness.

1. Presenting products at business meetings
With a digital catalogue integrated into CRM, salespeople can dynamically malta email list present products to their clients during meetings. As they present, they can add products to the cart and offer personalized discounts instantly. This not only facilitates the sales process, but also improves the customer experience by allowing them to view and select products on the spot.

2. Automatic update of stock and promotions
inaCátalog's CRM allows integration with your company's ERP, ensuring that any changes to inventory or promotions are instantly reflected. This means that salespeople always have access to the latest information, allowing them to offer better service and advice to their customers.

3. Interaction history and preferences
CRM systems allow you to record the history of interactions with each customer. By combining this information with the digital catalog, salespeople can personalize their offers and recommendations based on customers' previous purchases and preferences. This personalization is essential in the B2B environment, where long-term relationships are key to success.