Web design: trends for 2018
Posted: Sat Jan 25, 2025 8:32 am
Web design is one of the factors to take into account as part of the digital marketing strategy. The goal is to win over users. In digital marketing, it is essential to create an excellent website, taking into account its usability . To this we must add good content and a good web design. All of these will be key to generating user confidence.
In this digital marketing strategy we must take into account what image we want to give on the Internet. That is why color is one of the aspects to consider. This must be related to the corporate colors of the brand. Likewise, it is essential that the page is attractive and useful for your users. To achieve the latter, it is important to know the trends in web design. Do you know the news for 2018? We will tell you about them.
Clean and minimalist designs
Less is more. This is the motto of one of the trends for 2018. This is nothing new, as this style has been around for some time now. And it will continue to be in force this year as well. White or very light backgrounds predominate. Other characteristics are a single font and few elements.
Handmate Typography
Fonts with a marked personal character are still in vogue. The “handmade” style continues to triumph. The reason is that these fonts give a different touch to the website, giving it personality.
Modular design
The design is based on modules, i.e. square elements. It is ideal for adapting to all types of devices (desktop, tablet and mobile). Depending on the screen width of the device, more or fewer modules, also called cards, will be displayed. An example of this are grid- shaped pages like Pinterest.
Photos that occupy the entire width of the page
Until now, designs tended to insert photos in alternating sliders . Little by little, this has been lost, since the loading time and resources consumed to display the images are high. So, a single full-width photo is chosen to colombia email list capture the user's attention. This image is also known as hero .
Ghost buttons
These buttons are great for hero pages with a minimalist style. They are buttons without padding and with a 1 pixel frame.
Animations
We are not talking about those animations that were loaded in Flash. These are animations in HTML5. In principle, only buttons or texts that accompany an image are animated. They give a modern and novel twist to the website, but you should not overuse them.
Degraded
Backgrounds or web elements with gradients of various colors are beginning to appear. If used wisely, they can add a creative and eye-catching touch.
Videos on the home page
More and more designers are placing a video on the home page . This increases the duration of visits to the website. Many of these videos take up 100% of the width of the home page .
Single page websites
This type of design is intended to facilitate navigation on mobile devices. The reason is that on a smartphone , it is easier to scroll than to click on a menu.
In this digital marketing strategy we must take into account what image we want to give on the Internet. That is why color is one of the aspects to consider. This must be related to the corporate colors of the brand. Likewise, it is essential that the page is attractive and useful for your users. To achieve the latter, it is important to know the trends in web design. Do you know the news for 2018? We will tell you about them.
Clean and minimalist designs
Less is more. This is the motto of one of the trends for 2018. This is nothing new, as this style has been around for some time now. And it will continue to be in force this year as well. White or very light backgrounds predominate. Other characteristics are a single font and few elements.
Handmate Typography
Fonts with a marked personal character are still in vogue. The “handmade” style continues to triumph. The reason is that these fonts give a different touch to the website, giving it personality.
Modular design
The design is based on modules, i.e. square elements. It is ideal for adapting to all types of devices (desktop, tablet and mobile). Depending on the screen width of the device, more or fewer modules, also called cards, will be displayed. An example of this are grid- shaped pages like Pinterest.
Photos that occupy the entire width of the page
Until now, designs tended to insert photos in alternating sliders . Little by little, this has been lost, since the loading time and resources consumed to display the images are high. So, a single full-width photo is chosen to colombia email list capture the user's attention. This image is also known as hero .
Ghost buttons
These buttons are great for hero pages with a minimalist style. They are buttons without padding and with a 1 pixel frame.
Animations
We are not talking about those animations that were loaded in Flash. These are animations in HTML5. In principle, only buttons or texts that accompany an image are animated. They give a modern and novel twist to the website, but you should not overuse them.
Degraded
Backgrounds or web elements with gradients of various colors are beginning to appear. If used wisely, they can add a creative and eye-catching touch.
Videos on the home page
More and more designers are placing a video on the home page . This increases the duration of visits to the website. Many of these videos take up 100% of the width of the home page .
Single page websites
This type of design is intended to facilitate navigation on mobile devices. The reason is that on a smartphone , it is easier to scroll than to click on a menu.