How to use digital marketing in the industrial sector to stand out in a saturated market
Posted: Sat Jan 25, 2025 5:56 am
The buying process has changed. Whether you’re a B2C or B2B manufacturer, your potential buyers are going to spend a significant amount of time in their buying decision process researching you online before they consider contacting you. The reality is that 88 percent of consumers begin their buying process online . For B2B buyers, a significant portion of their purchasing activity (27 percent) involves doing their own research online.
The industrial sector has a reputation for estonia email list sticking to old-school sales techniques, and it’s true that it’s one of the slowest to adopt new technologies, including digital marketing tools. But time is moving fast. By 2022, 49 percent of industrial product buyers are expected to make most of their purchases online . If you’re a manufacturer, consider that the longer you wait to invest in digital marketing, the faster you’ll fall behind.
There are multiple benefits to using digital marketing when promoting your B2B business: ROI is easier to measure with digital campaigns, a good online experience can radically differentiate your company from the competition, and effective digital marketing campaigns can quickly boost the generation of new leads .
Below, we show you some digital marketing formulas that manufacturers can use to stand out in such a competitive market.
The industrial sector has a reputation for estonia email list sticking to old-school sales techniques, and it’s true that it’s one of the slowest to adopt new technologies, including digital marketing tools. But time is moving fast. By 2022, 49 percent of industrial product buyers are expected to make most of their purchases online . If you’re a manufacturer, consider that the longer you wait to invest in digital marketing, the faster you’ll fall behind.
There are multiple benefits to using digital marketing when promoting your B2B business: ROI is easier to measure with digital campaigns, a good online experience can radically differentiate your company from the competition, and effective digital marketing campaigns can quickly boost the generation of new leads .
Below, we show you some digital marketing formulas that manufacturers can use to stand out in such a competitive market.