You can also create campaigns via WhatsApp with “tags” to make communication even more targeted.
Make appointments
If we want to provide highly personalized and high-quality service, scheduling will be a great help.
Example: you need to carry out a post-sales action or monitor the shipment of philippine country code number an order after 10 days of the first contact, schedule a message and receive a reminder that the action was carried out.
Through the platform, you can monitor the department, attendant and the status of the action, because if the call is open, the call will not be sent.
Extra tip: use the “internal reminder” function to leave comments for your team.
In the same company, we will see cases of customers who have been using the service for 1 year and others who have just signed up.
Each person is at a different “stage” and to send campaigns using this method, tags will be of great help.
We can separate small groups by the phase they are in, and send messages based on that, so communication will be personalized and agile.
Call the customer by name
One way to make the message more personal is to include the customer's name when sending the message via chatbot.
This action is possible due to the name registered in the calendar; we can include a variable in the robot so that this action happens in all appointments.
These three actions are linked to hyper-personalization, being positive during customer service.
How to adopt this strategy in your company
Implement Omnichannel
If we want to offer quality service that takes into account the needs of each person across all the channels we use, we need to consider Omnichannel in this process.
In case you are wondering “what is the relationship between the two?”, keep reading.
We have already mentioned here that the function of omnichannel is to integrate all information in one place, and have data relating to all processes.
If you want to build customer loyalty through omnichannel, click here .
Based on this, we can develop hyper-personalization actions.
Understand the customer journey
If data is the basis of both strategies, mapping the customer journey is mandatory and avoids many problems.
We’ve talked a lot about this subject here on the blog and you can learn more about it.