The small size of Spanish wineries
Posted: Sat Jan 25, 2025 4:35 am
The best-selling wines in the world are American, Australian and Chilean. They are brands of the great titans of the agri-food industry, with enough power to enter all distribution channels in North America, Europe and Asia, and to promote brands that have a global presence. A clear example is Yellow Tail , an Australian wine brand that is present in almost all the shelves of the planet. As a wine, it is a safe and acceptable bet for millions of customers.
In Spain this process is beginning with large cambodia email list industries such as García Carrión , which with its Pata Negra is making great efforts to position the brand as a best-seller , although there have always been wineries with international power such as Torres and Marqués de Cáceres that can be found in most stores around the world.
What cannot be expected is a sufficient public initiative to promote this sector , just as it cannot be expected in the dairy or olive oil sectors . The campaigns of the sector associations, the Forum of Leading Spanish Brands or the Spanish Government are not capable of scratching out even a few hundredths of a second in the market share in the USA of E&J Gallo, Concha y Toro or of Yellow Tail itself.
Today, the smallholding and designation of origin strategy only serves the domestic market and benefits Rioja and Ribera del Duero , which are the DOs that have achieved the greatest notoriety, both spontaneously and suggested in all the panels.
The small size of most wineries , owned by small family businesses, does not make it easy to build brands that are easily recognisable in the market , which is something that happens in all Spanish sectors and industries when considering an international strategy.
In Spain this process is beginning with large cambodia email list industries such as García Carrión , which with its Pata Negra is making great efforts to position the brand as a best-seller , although there have always been wineries with international power such as Torres and Marqués de Cáceres that can be found in most stores around the world.
What cannot be expected is a sufficient public initiative to promote this sector , just as it cannot be expected in the dairy or olive oil sectors . The campaigns of the sector associations, the Forum of Leading Spanish Brands or the Spanish Government are not capable of scratching out even a few hundredths of a second in the market share in the USA of E&J Gallo, Concha y Toro or of Yellow Tail itself.
Today, the smallholding and designation of origin strategy only serves the domestic market and benefits Rioja and Ribera del Duero , which are the DOs that have achieved the greatest notoriety, both spontaneously and suggested in all the panels.
The small size of most wineries , owned by small family businesses, does not make it easy to build brands that are easily recognisable in the market , which is something that happens in all Spanish sectors and industries when considering an international strategy.