From zero to hero: the email marketing revolution
Posted: Sat Jan 25, 2025 3:42 am
Even when they tilt their smartphones horizontally. Take the Nonny email below, for example: A responsive email from nonny Notice how all its text and the call-to-action button are centered vertically? This design is optimal for viewing on mobile because it doesn’t hinder vertical scrolling. The reader can experience Nonny’s branded email in the natural way smartphones are meant to be used. Your email designs should achieve a similar result. If you’d like more details on optimizing your emails for mobile, download our free Responsive Email Design Guide.
Use personalization By this point, it’s pretty denmark telegram database clear that branding isn’t just about how your customers perceive your company but how they feel about it, too. An effective way to influence how your branded emails make your customers feel is to incorporate personalization into them. Email personalization entails tailoring an email’s contents to a recipient’s interests, behavior like their purchase history, and demographics. There are many ways to do it, but you’ll need to segment your email subscribers into groups first.
The main benefit personalized emails provide is that they can increase engagement. Your readers will be more likely to respond favorably to your emails when you send them relevant content that appeals to their interests or pain points. These favorable responses will translate to higher open rates, click-through rates, and, ultimately, conversions. Also, email personalization can humanize your brand and foster brand loyalty. Sending customers a timely discount, recommending products they may be interested in based on past purchasing decisions, and more are excellent ways to show you appreciate their business.
Use personalization By this point, it’s pretty denmark telegram database clear that branding isn’t just about how your customers perceive your company but how they feel about it, too. An effective way to influence how your branded emails make your customers feel is to incorporate personalization into them. Email personalization entails tailoring an email’s contents to a recipient’s interests, behavior like their purchase history, and demographics. There are many ways to do it, but you’ll need to segment your email subscribers into groups first.
The main benefit personalized emails provide is that they can increase engagement. Your readers will be more likely to respond favorably to your emails when you send them relevant content that appeals to their interests or pain points. These favorable responses will translate to higher open rates, click-through rates, and, ultimately, conversions. Also, email personalization can humanize your brand and foster brand loyalty. Sending customers a timely discount, recommending products they may be interested in based on past purchasing decisions, and more are excellent ways to show you appreciate their business.