Your viewers’ demographics such as location and age
Posted: Thu Jan 23, 2025 9:06 am
An Instagram Reel from Dell featuring creator @EmmaRupard using her XPS 13 Plus.
8. Claire’s
Although many associate Claire’s with angsty teen cyprus b2b leads trips to the mall, the legacy accessories brand has been on a journey to reposition their brand to target Gen Z and Alpha through their content strategy.
Along with a metaverse activation on Roblox, Claire’s runs a College Creators program to work with Gen Z to create TikTok videos. These video collaborations have been a catalyst for brand reach. For example, the TikTok video below features Claire’s intern Mary Clare Lacke, which earned over 1.3 million views:
A Claire's TikTok video featuring creator and intern Mary Clare Lacke. In the video, she references Claire's spikey ball and gummy bear earrings.
They’re also connecting with younger consumers through their #DearClaire docuseries that centers the voices of young girls and shines perspectives into issues like self-love and mental health.
In terms of how much money you can make from ads, there are too many variables for a straight answer. These variables include:
Whether there are relevant advertisers for your videos
Your content and industry
According to YouTube themselves, there are “no guarantees” for payouts or revenue share. Most information floating around is totally anecdotal.
8. Claire’s
Although many associate Claire’s with angsty teen cyprus b2b leads trips to the mall, the legacy accessories brand has been on a journey to reposition their brand to target Gen Z and Alpha through their content strategy.
Along with a metaverse activation on Roblox, Claire’s runs a College Creators program to work with Gen Z to create TikTok videos. These video collaborations have been a catalyst for brand reach. For example, the TikTok video below features Claire’s intern Mary Clare Lacke, which earned over 1.3 million views:
A Claire's TikTok video featuring creator and intern Mary Clare Lacke. In the video, she references Claire's spikey ball and gummy bear earrings.
They’re also connecting with younger consumers through their #DearClaire docuseries that centers the voices of young girls and shines perspectives into issues like self-love and mental health.
In terms of how much money you can make from ads, there are too many variables for a straight answer. These variables include:
Whether there are relevant advertisers for your videos
Your content and industry
According to YouTube themselves, there are “no guarantees” for payouts or revenue share. Most information floating around is totally anecdotal.