For small businesses, this badge is nice to have but not required.
We have a B2B client that had purchased this badge before we took over their ad spend. They spent 30K CNY/year (about 4,200 USD) just to get this badge for two keywords, one of which is their brand name and the other of which is a variation of their brand name.
On the one hand, I think they could’ve more wisely spent this money on driving about 50,000 targeted visits to their website via Baidu ads.
On the other hand, one of our Account Managers thinks the spend philippine number for whatsapp is wise because this particular B2B business has their products on many different websites. Those websites are run by distributors and are of varying quality and reliability. Showing which site is “Official” helps users find the best-quality, most up-to-date information on the products, and also helps drive sales directly, which offer a higher margin to the business.
Baidu Trademark Badge “®”
Baidu also has a separate Trademark Badge.
It seems to show up a lot less commonly than the Official badge. You can see it in the image below, where I searched for Siemens and then hovered my mouse over the “R” icon.
Screenshot of Siemens on Baidu, showing the Trademark Badge.Application for this is similar to the above badges, but requires submission of a trademark certificate. The official price is 2,000 Yuan per year.
Note that this is not the same thing as trademark protection for keywords in a Baidu Ads account. That’s something we accomplish for our advertising clients for free.
Baidu Guarantee “保障”
While the “Official” badge protects Baidu’s users from companies pretending to be another business, Baidu’s “Guarantee” badge protects users from the official business itself.