The power of subtitles: how to captivate and engage your reader
Posted: Sun Dec 22, 2024 6:21 am
Think about it: how many times have you abandoned a blog or a website because of the huge blocks of text that fill the screen of your computer, tablet or smartphone? Surely, many, because words piled up in dense and large chunks without any space between ideas scare away visitors and leave the author looking bad.
He is in a bad position because he seems to be unaware, for example, that a well-written article – that is, with well-placed subheadings – makes the page more attractive. The divisions help the reader to understand, at first glance, what the subject of the text is and what he will gain by reading each paragraph.
According to a study by the Nielsen Norman Group , 79% of Internet users use scannability (the famous “dynamic reading”) to evaluate a page instead of reading its content from start to finish. Only then do they decide whether they will stay on the site to consume the content.
Attractiveness is not the only advantage. Subheadings also phone number philippines make the writer's job easier, as they help him organize ideas and develop them in the text.
Now that you know the function and importance of subtitles, would you like to learn how to use them to your advantage? In this post, we will teach you how to write subtitles capable of capturing the reader's attention from the first line to the last.
Write funny captions carefully
In online texts, light-hearted and funny subtitles are almost always a good choice, but it's not good to go overboard, especially with wordplay. The result can be cliché, and the last thing you want is to be repetitive or annoying.
For example, in a text about diseases, the subtitle “Keep an eye on yourself” may sound funny, but it doesn’t say much about the paragraph itself. In fact, it could be about anything, such as the main prevention methods or the most common eye problems.
To prevent this from happening, read each sentence carefully and ask yourself: What is the most important part of that paragraph? What is the central idea of the topic? The answers to these questions will help you find a good subtitle.
Avoid using complicated words
There is another common problem among people who choose to be more creative: complication. Let’s go back to the example above. In a text about illnesses, you can choose to keep things simple with “The symptoms of hemorrhagic conjunctivitis” or say “The illnesses that the coxsackie A4 virus can cause in humans.” Which do you think would be better?
Although the second option sounds more informative, it is also the most confusing. Remember that subtitles are there to make your writing clearer before anything else. People want to find a solution quickly, not waste time deciphering what is written.
He is in a bad position because he seems to be unaware, for example, that a well-written article – that is, with well-placed subheadings – makes the page more attractive. The divisions help the reader to understand, at first glance, what the subject of the text is and what he will gain by reading each paragraph.
According to a study by the Nielsen Norman Group , 79% of Internet users use scannability (the famous “dynamic reading”) to evaluate a page instead of reading its content from start to finish. Only then do they decide whether they will stay on the site to consume the content.
Attractiveness is not the only advantage. Subheadings also phone number philippines make the writer's job easier, as they help him organize ideas and develop them in the text.
Now that you know the function and importance of subtitles, would you like to learn how to use them to your advantage? In this post, we will teach you how to write subtitles capable of capturing the reader's attention from the first line to the last.
Write funny captions carefully
In online texts, light-hearted and funny subtitles are almost always a good choice, but it's not good to go overboard, especially with wordplay. The result can be cliché, and the last thing you want is to be repetitive or annoying.
For example, in a text about diseases, the subtitle “Keep an eye on yourself” may sound funny, but it doesn’t say much about the paragraph itself. In fact, it could be about anything, such as the main prevention methods or the most common eye problems.
To prevent this from happening, read each sentence carefully and ask yourself: What is the most important part of that paragraph? What is the central idea of the topic? The answers to these questions will help you find a good subtitle.
Avoid using complicated words
There is another common problem among people who choose to be more creative: complication. Let’s go back to the example above. In a text about illnesses, you can choose to keep things simple with “The symptoms of hemorrhagic conjunctivitis” or say “The illnesses that the coxsackie A4 virus can cause in humans.” Which do you think would be better?
Although the second option sounds more informative, it is also the most confusing. Remember that subtitles are there to make your writing clearer before anything else. People want to find a solution quickly, not waste time deciphering what is written.