The Most Important Channels for Performance Marketing

[hasibaakterss3309]

To achieve them, marketers use all the tools available today. This is SEO promotion - optimization of the site for search engines so that it occupies higher positions in search results. This is also contextual advertising: displaying ads based on keywords and phrases that users enter in search engines.
Targeted advertising is actively used in social networks: showing ads to users based on their interests, age, gender and other characteristics. Modern performance marketing cannot be imagined without beautiful media advertising: placing banners on sites with high traffic.
Two more performance marketing channels:
Email newsletters: sending emails with morocco telegram number database information about new products, promotions and discounts to subscribers.
SMS mailings: sending messages with information about company news and promotions.
Among the tools: retargeting is actively used – showing ads to users who have already visited the company’s website.
Key KPIs for Performance Marketing
The key performance marketing KPIs revolve around CAC, LTV, and conversion rate. Let's take a closer look at these and additional KPIs.
CAC (Customer Acquisition Cost) — the cost of attracting a client. Very important for the successful launch of contextual advertising, for example.
LTV (Lifetime Value) is the profit that a client brings to a company over the entire period of interaction with it.
Average bill is the ratio of the amount of purchases to their number.
ARPU (Average Revenue Per User) is the profit that one active user brings in over a certain period of time.
CR (Conversion Rate) is the percentage of customers who have completed a target action (for example, a purchase).