Different types of content are suited to different stages of the funnel and different users
Posted: Thu Jan 23, 2025 5:43 am
Enriched content
Include rich content such as audio, video, and illustrative images whenever possible. However, keep in mind that Google cannot understand the content of images and videos.
So when you include these complex formats, accompany them with the appropriate meta tags to help Google and visually impaired people understand what they are. You may also want to include a written version to make it easier for users who prefer written content.
Outgoing Link
Outbound links, or links to external sites, point to sources that confirm the list of jamaica consumer email accuracy of your content and validate your credibility and that of the author.
Authors
Explicitly identify the author, if appropriate. If the author is authoritative, this will lend credibility to the content.
But keep in mind that your content doesn’t stand alone. It’s crucial to consider each piece of content as part of a coherent, global strategy. As soon as you do that, you’ll be thinking in terms of Content Marketing .
Content Types
A good content strategy will contain a mix of different formats, including:
Lists: Both people and Google love lists. They are easy to browse and reference.
How-to guides: These are great for providing a step-by-step approach to a search query. They target long-tail keywords where the user is asking a specific question.
Long-form guides : These may take a lot of work, but this type of content helps your audience gain an in-depth understanding of a specific or broader topic.
Include rich content such as audio, video, and illustrative images whenever possible. However, keep in mind that Google cannot understand the content of images and videos.
So when you include these complex formats, accompany them with the appropriate meta tags to help Google and visually impaired people understand what they are. You may also want to include a written version to make it easier for users who prefer written content.
Outgoing Link
Outbound links, or links to external sites, point to sources that confirm the list of jamaica consumer email accuracy of your content and validate your credibility and that of the author.
Authors
Explicitly identify the author, if appropriate. If the author is authoritative, this will lend credibility to the content.
But keep in mind that your content doesn’t stand alone. It’s crucial to consider each piece of content as part of a coherent, global strategy. As soon as you do that, you’ll be thinking in terms of Content Marketing .
Content Types
A good content strategy will contain a mix of different formats, including:
Lists: Both people and Google love lists. They are easy to browse and reference.
How-to guides: These are great for providing a step-by-step approach to a search query. They target long-tail keywords where the user is asking a specific question.
Long-form guides : These may take a lot of work, but this type of content helps your audience gain an in-depth understanding of a specific or broader topic.