Pay per click campaigns , especially new zealand email list on Google Ads, for strategic keywords for which you are not currently positioned well organically. Email marketing , to disseminate the content you publish on your site. Liz Roop, in her article (in English) on Practice Promotions, went a little further than these classic basic tips. Her advice is: “Don’t just focus (with SEO) on keywords related to your discipline, specializations or treatments. If you rank for words like back pain or knee pain remedies, people will find you without knowing they might need therapy.” When I told you that to do web marketing for physiotherapists you needed to do SEO, but done well.
I’ve previously talked about search intent in my article on Google Ads’ new phrase match . So go beyond Liz's advice and try to answer this question: Do you want to attract people to your site who are looking for information about back pain or a back specialist in your city ? Marketing Ideas for Advertising a Physical Therapy Practice advertisement for a physiotherapy studio In this case, we take inspiration from Joy Gendusa's article and her list of marketing ideas for advertising a physical therapy practice online. Joy's goal, in fact, is to show you a series of elements necessary for a successful web marketing strategy for physiotherapists.