Trends in mobile-first email design
Posted: Thu Jan 23, 2025 4:53 am
We pulled some representative emails below from the message cycle so you can see how automation and a customer-service focus can mesh in real life: welcome and on-boarding series the email below is the first message the company sends to new trial users. The message reads like a conversation between the user and his personal support person (note the name, photo and contact link at the end). All of the content is geared toward moving the user into uploading that crucial first step.
You can’t get much more service-oriented ig data with an automated email; it sounds like a personal phone call. Customer service emails this email aims to achieve a micro-conversion – the customer uploads a video to his/her account. The message is the first of several that show trials users how to upload, share and embed videos and analyze data. All the messages in this series, including the one below, share the same voice: friendly, helpful, conversational, a tone which is key to the brand (slogan: “your friendly neighborhood video platform”).
As you would expect, they use video nicely to help onboard you during the trial. Customer service emails conversion (milestone trigger) customers who haven’t converted to a paid service by the end of their trial periods receive the following email. Instead of focusing exclusively on the conversion, the message takes the service approach by explaining benefits of upgrading as well as the alternatives. Once again, the tone is conversational rather than promotional, and the name and photo match the first welcome email.
You can’t get much more service-oriented ig data with an automated email; it sounds like a personal phone call. Customer service emails this email aims to achieve a micro-conversion – the customer uploads a video to his/her account. The message is the first of several that show trials users how to upload, share and embed videos and analyze data. All the messages in this series, including the one below, share the same voice: friendly, helpful, conversational, a tone which is key to the brand (slogan: “your friendly neighborhood video platform”).
As you would expect, they use video nicely to help onboard you during the trial. Customer service emails conversion (milestone trigger) customers who haven’t converted to a paid service by the end of their trial periods receive the following email. Instead of focusing exclusively on the conversion, the message takes the service approach by explaining benefits of upgrading as well as the alternatives. Once again, the tone is conversational rather than promotional, and the name and photo match the first welcome email.