How to define your target audience without mistakes?
Posted: Thu Jan 23, 2025 4:45 am
A proven guide to defining a company's target audience
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However, this does not mean that it is kenya telegram number database pointless to communicate with them. During the communication, they may begin to show interest and ask questions. Proper guidance of the decision maker through the process from a commercial proposal to a personal meeting increases the chances of a successful conclusion of negotiations.
The importance of reaching out to the decision maker
Why bother looking for a decision maker? To close a deal successfully, a salesperson first shows the product to the client and gets them to agree to the contract. But presenting everything to a person who doesn't make decisions is useless. That's why it's important to contact the decision maker directly, because only he or she can:
has authority . The sales manager can interact with different employees, send commercial proposals and organize presentation meetings. However, the final word remains with the decision maker. To avoid confusion, it is better to immediately speak with the one who has the final word;
has the right to manage the budget . You can earn the favor of the chief accountant, get approval from the production technologist and chat with the secretary. But the decision maker still allocates the money. In sales, he is the decisive factor. Without his approval, the deal will not take place;
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Enter the e-mail to which the selection should be sent:
pdf 8.3 mb
doc 3.4 mb
Already downloaded 146,525
However, this does not mean that it is kenya telegram number database pointless to communicate with them. During the communication, they may begin to show interest and ask questions. Proper guidance of the decision maker through the process from a commercial proposal to a personal meeting increases the chances of a successful conclusion of negotiations.
The importance of reaching out to the decision maker
Why bother looking for a decision maker? To close a deal successfully, a salesperson first shows the product to the client and gets them to agree to the contract. But presenting everything to a person who doesn't make decisions is useless. That's why it's important to contact the decision maker directly, because only he or she can:
has authority . The sales manager can interact with different employees, send commercial proposals and organize presentation meetings. However, the final word remains with the decision maker. To avoid confusion, it is better to immediately speak with the one who has the final word;
has the right to manage the budget . You can earn the favor of the chief accountant, get approval from the production technologist and chat with the secretary. But the decision maker still allocates the money. In sales, he is the decisive factor. Without his approval, the deal will not take place;
Read also.