Google Search Console as a benchmark for accuracy
Posted: Thu Jan 23, 2025 4:33 am
Google Search Console
You won’t find keyword volume, search volume, or anything else with the word “volume” in Google Search Console. There is, however, a very similar metric: impressions. Impressions in GSC tell you exactly how many times your search result was seen in the SERP for a specific keyword.
That said, if your domain page ranks at the top of the SERP, then 1 impression = 1 search. From this information you can measure the exact search volume of a keyword.
It is a native Google tool
If you rank high, you can see the exact number of clicks for a position and analyze how list of argentina consumer email many people saw your page in the SERP (impressions)
You can only analyze the keywords that your domain ranks for for a search query.
You can rely on GSC metrics only if you have a high enough ranking
As mentioned above, the real search volume of a keyword can be measured by the number of impressions of the top-ranking page reported in GSC. For this reason, we chose to use this value (impressions from top-ranking pages) as a benchmark when studying the accuracy of our new algorithm in the US database.
The study showed that Semrush is now the most accurate source of volume in the US among the most well-known competitors. More details are provided in the US study methodology post .
You won’t find keyword volume, search volume, or anything else with the word “volume” in Google Search Console. There is, however, a very similar metric: impressions. Impressions in GSC tell you exactly how many times your search result was seen in the SERP for a specific keyword.
That said, if your domain page ranks at the top of the SERP, then 1 impression = 1 search. From this information you can measure the exact search volume of a keyword.
It is a native Google tool
If you rank high, you can see the exact number of clicks for a position and analyze how list of argentina consumer email many people saw your page in the SERP (impressions)
You can only analyze the keywords that your domain ranks for for a search query.
You can rely on GSC metrics only if you have a high enough ranking
As mentioned above, the real search volume of a keyword can be measured by the number of impressions of the top-ranking page reported in GSC. For this reason, we chose to use this value (impressions from top-ranking pages) as a benchmark when studying the accuracy of our new algorithm in the US database.
The study showed that Semrush is now the most accurate source of volume in the US among the most well-known competitors. More details are provided in the US study methodology post .