1. Use an influencer marketing platform
Posted: Thu Jan 23, 2025 3:39 am
So, how do you find the right influencers for your brand? Here are some ways to discover and connect with influencers, from influencer marketing platforms to good old-fashioned networking.
Influencer marketing platforms are tools that simplify czechia b2b leads influencer marketing campaign management. They offer a range of features, but many have search tools to help brands find their perfect influencer match.
For example, Sprout Social Influencer Marketing (formerly Tagger), helps you harness the power of social data to drive influencer marketing and creator strategies. Use the tool to craft a data-driven marketing strategy that resonates with your target audience by analyzing industry trends, social content, posts and profile data. Discover creators who match your brand values and collaborate seamlessly with teams to ensure a smooth and efficient campaign execution.
Sprout Influencer Marketing’s profile discovery tool, with over 50 search filters, helps you find influencers that match your exact criteria. It also has an affinity engine, which uses machine learning and audience psychographics to identify brands and creators with a strong affinity. Also, use the Sync feature to build custom landing pages to attract, qualify and capture prospective influencers for brand partnerships.
2. Social media
Trending industry posts are great for discovering influencers. If you notice a post going viral, see who published it and whether they have a substantial and active following. Also, look at the comment section of a popular post to see if any influencers are engaging with it.
If you’re looking for LinkedIn influencers, search a relevant keyword and set the filter to ‘Posts.’ Scroll through the results and look for posts with a high level of engagement (i.e., likes, comments, views, etc.). A lot of engagement is usually an indicator that someone has a large audience.
A simple content search for the term ‘SEO’ on LinkedIn led us to Danny Asling, a marketing professional with over 30,000 followers.
Influencer marketing platforms are tools that simplify czechia b2b leads influencer marketing campaign management. They offer a range of features, but many have search tools to help brands find their perfect influencer match.
For example, Sprout Social Influencer Marketing (formerly Tagger), helps you harness the power of social data to drive influencer marketing and creator strategies. Use the tool to craft a data-driven marketing strategy that resonates with your target audience by analyzing industry trends, social content, posts and profile data. Discover creators who match your brand values and collaborate seamlessly with teams to ensure a smooth and efficient campaign execution.
Sprout Influencer Marketing’s profile discovery tool, with over 50 search filters, helps you find influencers that match your exact criteria. It also has an affinity engine, which uses machine learning and audience psychographics to identify brands and creators with a strong affinity. Also, use the Sync feature to build custom landing pages to attract, qualify and capture prospective influencers for brand partnerships.
2. Social media
Trending industry posts are great for discovering influencers. If you notice a post going viral, see who published it and whether they have a substantial and active following. Also, look at the comment section of a popular post to see if any influencers are engaging with it.
If you’re looking for LinkedIn influencers, search a relevant keyword and set the filter to ‘Posts.’ Scroll through the results and look for posts with a high level of engagement (i.e., likes, comments, views, etc.). A lot of engagement is usually an indicator that someone has a large audience.
A simple content search for the term ‘SEO’ on LinkedIn led us to Danny Asling, a marketing professional with over 30,000 followers.