Bright examples of customization
Posted: Sun Dec 22, 2024 6:08 am
The first bold step towards mass customization of the product was made by Nike. Back in the early 2000s, it launched the NikeID online service, where you could choose the fabric, color, sole, insole, and laces of your sneakers to your taste. The success was incredible. In 2004, the service was visited by 3 million people per month!
Today, it customizes not only sneakers, but also sportswear. In addition to the online service, the company has established NikeiD Studio reception points with the same functions. Designers telegram thailand viral work there to help customers improve and customize the design of Nike shoes and clothing.
Furniture
Product customization is widely used in the sale of furniture and other home goods. IKEA has long used interior design programs. They make it easier for customers to select furnishings. In addition to furniture, other IKEA products are offered, including home textiles made to order for a specific interior.
Furniture customization
Source: shutterstock.com
In turn, other companies make money on IKEA products. They customize interior items, giving them originality and individual style.
The Swedish company has gained wild popularity by maintaining the right balance between price and quality of its products. You could say that IKEA furniture is in every home. Some people don’t like such uniformity and want to add a twist to their home. And here customization is successfully used. This is how they deal with inexpensive and solid, but faceless IKEA kitchens in Europe. Standard sets are decorated with new facades made of various materials, and colors are selected to suit their taste. In Russia, this trend is actively gaining momentum. Buy a basic set of furniture, order facade and decorative elements according to your own design – and the kitchen will be completely transformed.
Customization of household appliances
A widespread method of sale. Both the design and the internal filling of gadgets and mechanisms are subject to alteration. The pioneer of customization in this sector was the manufacturer of mobile phones Motorola.
In 2003, his flip phone hit the market specifically for bikers, featuring the Harley-Davidson logo, leather trim, and a selection of ringtones from popular music culture.
Customization of household appliances
Source: shutterstock.com
Haier, a company that produces household appliances, has made product customization one of the main directions of its strategy. The equipment is manufactured in a case chosen by the customer. A very clear and understandable example of product customization is the assembly of computers of different configurations at the customer's request.
Cars
Of course, customization is also used here. The car receives additional services at your request, not to mention the interior trim and the application of images to the body. Customization is also used in the car sharing service. This can apply to tariffs, car brand, when premium cars are offered to appropriate customers. This also includes driving instructions for a specific model.
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"Examples of Marketing Strategies: From Apple to Barack Obama"
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Cosmetics
Good news: customization has reached the cosmetics sector. It is difficult to overestimate the initiative, it seems to have a great future. Moreover, customization is used not in the sector of expensive exclusive goods or gift options, but for the most popular cosmetics for everyday use. L'Oréal has started using special spectrometers to accurately determine skin tone. Based on this data, the ideal foundation for you is selected. This shade is added to the database, and next time you can instantly find it.
Body Shop and Clinique have gone even further. The former sells foundation creams along with lightening or darkening products. Clinique sells pigment and moisturizing base that you can mix yourself to achieve the desired tone. Whatever you say, the idea is brilliant. The wild success among customers all over the world confirms this.
Tourism
A good example of customization in the field of tourism was shown by the once popular company "Natalie Tours". In order to satisfy the needs of customers as best as possible, they conducted a marketing analysis, which gave an unexpected result. It turned out that 80% of tourists have no idea what country they want to visit. When planning a vacation, they choose not it, but leisure. Some dream of lying on the beach, others - surfing, others - exploring the sights.
Today, it customizes not only sneakers, but also sportswear. In addition to the online service, the company has established NikeiD Studio reception points with the same functions. Designers telegram thailand viral work there to help customers improve and customize the design of Nike shoes and clothing.
Furniture
Product customization is widely used in the sale of furniture and other home goods. IKEA has long used interior design programs. They make it easier for customers to select furnishings. In addition to furniture, other IKEA products are offered, including home textiles made to order for a specific interior.
Furniture customization
Source: shutterstock.com
In turn, other companies make money on IKEA products. They customize interior items, giving them originality and individual style.
The Swedish company has gained wild popularity by maintaining the right balance between price and quality of its products. You could say that IKEA furniture is in every home. Some people don’t like such uniformity and want to add a twist to their home. And here customization is successfully used. This is how they deal with inexpensive and solid, but faceless IKEA kitchens in Europe. Standard sets are decorated with new facades made of various materials, and colors are selected to suit their taste. In Russia, this trend is actively gaining momentum. Buy a basic set of furniture, order facade and decorative elements according to your own design – and the kitchen will be completely transformed.
Customization of household appliances
A widespread method of sale. Both the design and the internal filling of gadgets and mechanisms are subject to alteration. The pioneer of customization in this sector was the manufacturer of mobile phones Motorola.
In 2003, his flip phone hit the market specifically for bikers, featuring the Harley-Davidson logo, leather trim, and a selection of ringtones from popular music culture.
Customization of household appliances
Source: shutterstock.com
Haier, a company that produces household appliances, has made product customization one of the main directions of its strategy. The equipment is manufactured in a case chosen by the customer. A very clear and understandable example of product customization is the assembly of computers of different configurations at the customer's request.
Cars
Of course, customization is also used here. The car receives additional services at your request, not to mention the interior trim and the application of images to the body. Customization is also used in the car sharing service. This can apply to tariffs, car brand, when premium cars are offered to appropriate customers. This also includes driving instructions for a specific model.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
Cosmetics
Good news: customization has reached the cosmetics sector. It is difficult to overestimate the initiative, it seems to have a great future. Moreover, customization is used not in the sector of expensive exclusive goods or gift options, but for the most popular cosmetics for everyday use. L'Oréal has started using special spectrometers to accurately determine skin tone. Based on this data, the ideal foundation for you is selected. This shade is added to the database, and next time you can instantly find it.
Body Shop and Clinique have gone even further. The former sells foundation creams along with lightening or darkening products. Clinique sells pigment and moisturizing base that you can mix yourself to achieve the desired tone. Whatever you say, the idea is brilliant. The wild success among customers all over the world confirms this.
Tourism
A good example of customization in the field of tourism was shown by the once popular company "Natalie Tours". In order to satisfy the needs of customers as best as possible, they conducted a marketing analysis, which gave an unexpected result. It turned out that 80% of tourists have no idea what country they want to visit. When planning a vacation, they choose not it, but leisure. Some dream of lying on the beach, others - surfing, others - exploring the sights.