Table: PPC Campaign Key Performance Indicators
Posted: Wed Jan 22, 2025 10:44 am
Using negative keywords
Adding negative keywords helps prevent your ads from showing for irrelevant queries. For example, a store that sells luxury watches can add the word “cheap” to the negative list so that your ads don’t show for users searching for budget products.
KPI Description Why is it important?
CTR Percentage of clicks to views Assesses the effectiveness of advertising in attracting attention.
ROI Return on investment Measures the profitability of advertising in relation to expenses.
Conversions Number of actions performed by users Shows whether advertising leads to intended goals.
If you want to learn more about effective keyword selection for your PPC campaign, check out the article What keywords to choose in Google Ads? .
The Most Common Mistakes in PPC Campaigns and How to Avoid Them
Poorly selected keywords
Poor keyword selection can result in your ad being shown to users who are not truemoney phone number data interested in what you have to offer. An example would be using phrases that are too general, which generate a high cost per click but do not lead to conversions. To avoid this:
Use long-tail keywords that are more specific and precisely respond to user needs.
Regularly update your negative keyword list to exclude irrelevant queries.
No landing page optimization
Even the best-configured PPC campaign won’t deliver results if the landing page doesn’t meet user expectations. Common mistakes include:
Adding negative keywords helps prevent your ads from showing for irrelevant queries. For example, a store that sells luxury watches can add the word “cheap” to the negative list so that your ads don’t show for users searching for budget products.
KPI Description Why is it important?
CTR Percentage of clicks to views Assesses the effectiveness of advertising in attracting attention.
ROI Return on investment Measures the profitability of advertising in relation to expenses.
Conversions Number of actions performed by users Shows whether advertising leads to intended goals.
If you want to learn more about effective keyword selection for your PPC campaign, check out the article What keywords to choose in Google Ads? .
The Most Common Mistakes in PPC Campaigns and How to Avoid Them
Poorly selected keywords
Poor keyword selection can result in your ad being shown to users who are not truemoney phone number data interested in what you have to offer. An example would be using phrases that are too general, which generate a high cost per click but do not lead to conversions. To avoid this:
Use long-tail keywords that are more specific and precisely respond to user needs.
Regularly update your negative keyword list to exclude irrelevant queries.
No landing page optimization
Even the best-configured PPC campaign won’t deliver results if the landing page doesn’t meet user expectations. Common mistakes include: