Email Campaign Effectiveness Analysis
Posted: Wed Jan 22, 2025 10:33 am
Newsletters and email campaigns are other areas where the UTM generator finds application. Thanks to precise link marking, you can monitor their effectiveness in detail.
How can UTM links help you evaluate newsletter performance?
Tracking the results of individual mailings Thanks to the utm_campaign
parameter , you can easily distinguish the results for different email office 365 email address data campaigns, e.g. newsletter_march2024 or valentines_promotion .
Analysis of clicks on various elements of the newsletter The utm_content
parameter allows you to distinguish between clicks on CTA buttons, images or text links. Example of a link:
_source=newsletter&utm_medium=email&utm_campaign=promocja_walentynkowa&utm_content=cta_button
Identify your best audience segments
With UTM links, you can analyze which subscriber segments are engaging the most, allowing for more precise targeting in the future.
How can UTM links help you evaluate newsletter performance?
Tracking the results of individual mailings Thanks to the utm_campaign
parameter , you can easily distinguish the results for different email office 365 email address data campaigns, e.g. newsletter_march2024 or valentines_promotion .
Analysis of clicks on various elements of the newsletter The utm_content
parameter allows you to distinguish between clicks on CTA buttons, images or text links. Example of a link:
_source=newsletter&utm_medium=email&utm_campaign=promocja_walentynkowa&utm_content=cta_button
Identify your best audience segments
With UTM links, you can analyze which subscriber segments are engaging the most, allowing for more precise targeting in the future.