Find and remove low-performing keywords
Posted: Sun Dec 22, 2024 6:01 am
For example:
The negative keyword "kids shoes" will also exclude the query "kids shoes"
The negative keyword "k swiss" will also exclude the query "K-swiss"
The negative keyword "dr martens" will also exclude the query "Dr. Martens"
Experiment with different types of content
You can also play around with different match types for your negative keywords.
For example, you can block any searches that include your negative keyword with broad match negatives.
Whereas with exact match negatives, you can block the exact term.
This gives you more control over which queries trigger your ads.
Take a look at your Search Terms reports and look for keywords that are getting a lot of impressions but not performing well.
For example, keywords that have high impressions but low CTRs or low Quality Scores.
You can add them as exact match russia phone number example negative keywords to boost those metrics.
This way, you can get the most out of your advertising budget.
Continuously monitor and review
Regularly use search term reports, conversion data, and customer reviews to find new negative keyword opportunities (or evaluate how your current ones are performing).
Keeping your negative keyword lists up to date ensures they remain relevant and aligned with your campaign goals.
Keep optimizing your keyword lists
Finding and adding negative keywords is important. But don't stop there.
PPC is constantly evolving. Rankings change, competitors change, and algorithms change.
Therefore, you should monitor your campaign data and frequently optimize your keyword lists.
And you can do it with the PPC Keyword Tool .
The negative keyword "kids shoes" will also exclude the query "kids shoes"
The negative keyword "k swiss" will also exclude the query "K-swiss"
The negative keyword "dr martens" will also exclude the query "Dr. Martens"
Experiment with different types of content
You can also play around with different match types for your negative keywords.
For example, you can block any searches that include your negative keyword with broad match negatives.
Whereas with exact match negatives, you can block the exact term.
This gives you more control over which queries trigger your ads.
Take a look at your Search Terms reports and look for keywords that are getting a lot of impressions but not performing well.
For example, keywords that have high impressions but low CTRs or low Quality Scores.
You can add them as exact match russia phone number example negative keywords to boost those metrics.
This way, you can get the most out of your advertising budget.
Continuously monitor and review
Regularly use search term reports, conversion data, and customer reviews to find new negative keyword opportunities (or evaluate how your current ones are performing).
Keeping your negative keyword lists up to date ensures they remain relevant and aligned with your campaign goals.
Keep optimizing your keyword lists
Finding and adding negative keywords is important. But don't stop there.
PPC is constantly evolving. Rankings change, competitors change, and algorithms change.
Therefore, you should monitor your campaign data and frequently optimize your keyword lists.
And you can do it with the PPC Keyword Tool .