A LinkedIn poll from Sprout Social asking marketers where they think their team can make more of an impact.
Posted: Wed Jan 22, 2025 8:44 am
Comments
The easiest way to access your customers’ feedback is by monitoring your comments section and mentions. They’ll let you know what they love about their experience with you.
For example, Cava posted a response video on TikTok about one of their most commented menu items: roasted sweet potatoes. In the video, the restaurant chain shares that they brought back the highly requested menu item and showed how they’re prepared. Cava’s seasonally sourced ingredients and in-house preparations are a key part of their brand story and customer experience. Fans were quick to sound off in the comments to share their love for the brand’s sweet potatoes, among other favorites.
A customer raving about Cava's sweet potatoes in the TikTok usa b2b leads comments section. Another asks why the restaurant chain removed strawberry lemonade from their menu.
On the other hand, when customers experience a roadblock in their journey with you, they’ll let you know by mentioning you or commenting on your posts. Whether they have a customer care concern or disagree with your approach to social media activism, consider negative feedback a learning opportunity. Use it as data to help shape your future brand storytelling.
Polls
When you want to know your audience’s perspective, don’t be afraid to ask. Creating interactive polls on social platforms is a great way to get hot takes on industry-specific debates or product preferences. Polls are a low-lift way to build an engaged community that’s more likely to provide their opinions in the future.
Publishing and engagement is the highest ranked choice, followed by customer care, creator partnerships and social listening/analysis.
The easiest way to access your customers’ feedback is by monitoring your comments section and mentions. They’ll let you know what they love about their experience with you.
For example, Cava posted a response video on TikTok about one of their most commented menu items: roasted sweet potatoes. In the video, the restaurant chain shares that they brought back the highly requested menu item and showed how they’re prepared. Cava’s seasonally sourced ingredients and in-house preparations are a key part of their brand story and customer experience. Fans were quick to sound off in the comments to share their love for the brand’s sweet potatoes, among other favorites.
A customer raving about Cava's sweet potatoes in the TikTok usa b2b leads comments section. Another asks why the restaurant chain removed strawberry lemonade from their menu.
On the other hand, when customers experience a roadblock in their journey with you, they’ll let you know by mentioning you or commenting on your posts. Whether they have a customer care concern or disagree with your approach to social media activism, consider negative feedback a learning opportunity. Use it as data to help shape your future brand storytelling.
Polls
When you want to know your audience’s perspective, don’t be afraid to ask. Creating interactive polls on social platforms is a great way to get hot takes on industry-specific debates or product preferences. Polls are a low-lift way to build an engaged community that’s more likely to provide their opinions in the future.
Publishing and engagement is the highest ranked choice, followed by customer care, creator partnerships and social listening/analysis.